Thriving Stylist Podcast
354 episodes - English - Latest episode: 1 day ago - ★★★★★ - 2K ratingsThe beauty industry has changed dramatically in the last 10 years.
The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.
It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.
When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?
The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.
I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
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Episodes
#332 - Commission structures that work today
April 22, 2024 08:30 - 24 minutes - 26.3 MBIn the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options that are available so that everyone wins. Did you hear? Thriving Stylist Appreciation Month is ...
#331 - The pricing crisis and how we got here
April 15, 2024 08:30 - 24 minutes - 26.4 MBI’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your business as a stylist or salon owner being a true business, let’s remember that we are all heart-centered at the same time. We can always find th...
#330 - Industry Education Exposed!
April 08, 2024 08:30 - 54 minutes - 54.4 MBToday I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard! Whether you're an educator looking to improve, a stylist seeking better opportunities, or an owner aiming to invest wisely in educati...
#329 - Breaking Down the Pre-Booking Negative Impact
April 01, 2024 08:30 - 29 minutes - 30.6 MBIf you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it has a p...
#329 - Breaking Down the Pre-Booking Negative Impact
April 01, 2024 08:30 - 29 minutes - 30.6 MBIf you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to break down some of the patterns and challenges I see, so you can determine whether pre-booking is really good for your business and whether it ha...
#328 - If I Were Building as an Educator Today
March 25, 2024 08:30 - 32 minutes - 33.9 MBThere are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when it comes to education the problem isn’t saturation or that there’s too many educators. From w...
#327 - The 5 Communication Styles & How to Master Them
March 18, 2024 08:30 - 28 minutes - 29.9 MBToday we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or manipulative, and recognizing the key traits of each and the skills you need to master your da...
#326 - Passive Stylist, Artist, or Wealth Builder?
March 11, 2024 08:30 - 25 minutes - 27.3 MBAre you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but what we do is so much deeper than that. I encourage you to go all-in on the category that feel...
#325 - How to Gain Back Lost Clients
March 04, 2024 09:30 - 22 minutes - 24.3 MBLosing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you’re looking for ways to rejuvenate your client base and brand awareness, then this one's for you! ...
#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch
February 26, 2024 09:30 - 27 minutes - 29.1 MBOur industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suffering, and let me tell you, it’s not because of a recession! It is because the industry has massively elevated in the last 5 years and you’ve got ...
#323 - Create a Brand Message for Your Instagram Page
February 19, 2024 09:30 - 23 minutes - 25.9 MBNow more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them i...
#322 - Six-figure stylist secrets, shifts and strategies
February 12, 2024 09:30 - 26 minutes - 28.3 MBI get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transformative strategies that are being used right now by six-figure stylists. You’ll hear how stru...
#321 - What Is the Income Potential in Your Business Today?
February 05, 2024 09:30 - 24 minutes - 26.6 MBThere is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be in business. This is a call to action for you to look inside and explore your true potential. Make every dollar count, and realize the potenti...
#320 - How to Maximize Your One-Year Financial Growth
January 29, 2024 09:30 - 25 minutes - 27.1 MBWe got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trust me, you are so much closer to your financial goals than you think, so don't let this opportunity slip you by. Tune in, transform your financia...
#319 - The Only KPIs and Numbers That Matter for Your Business
January 22, 2024 09:30 - 20 minutes - 23.1 MBToday we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to not let the numbers get you down! In our business we see numbers that I’m not necessarily a fan of, but it gives my team and I an opportunity t...
#318 - How to Become the Local It Salon
January 15, 2024 09:30 - 23 minutes - 26 MBAs a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible salon to be a part of if you are a stylist. In this episode, I reveal innovative salon concepts that are being used, the importance of cultivatin...
#317 - How to Feel Inspired, Driven, and Motivated in Your Business
January 08, 2024 09:30 - 26 minutes - 28.7 MBAre you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer tangible solutions to reignite your passion and drive for success! Do you have a question for me that you’d like answered in a future episod...
#316 - Motivating Gen Z
January 01, 2024 09:30 - 31 minutes - 33.3 MBTo kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon owner or a new manager, this episode is packed with insights to help you foster a thriving, Gen Z-friendly workplace. To get Wealthiest Year Yet, ...
#315 - 2024 Industry Predictions
December 25, 2023 09:30 - 49 minutes - 49.8 MBIf you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in consumer behavior happening radically, and in this episode, we unpack some of those big challenges we are going to see in 2024. I know this stu...
#314 - How to Make a Referral Program Work
December 18, 2023 09:30 - 24 minutes - 26.2 MBIt’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business right now! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free tim...
#313 - Affiliate Links for Retail Sales
December 11, 2023 09:30 - 20 minutes - 22.8 MBAlthough I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing, and I hope what I reveal today will help you in your approach to selling products, both online and in your salon! To get Wealthiest Year Yet...
#312 - The Holiday Season Feels Different…
December 04, 2023 09:30 - 23 minutes - 25.4 MBHave you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hope these insights can help you as you prepare for this holiday season and a brand new year! To get Wealthiest Year Yet, the industry’s # bu...
#311 - Pricing Rumors, Misfires, and Scare Tactics
November 27, 2023 09:30 - 25 minutes - 27.8 MBThere is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, the economy, the rising cost of goods and price increases. I hope what I share today helps you stay strong and keep positive through it all! To ...
#310 - Pros & Cons of Salon Partnerships
November 20, 2023 09:30 - 29 minutes - 31.1 MBIf you’re considering a partnership with your salon business, think carefully, because research shows that about 70 percent of business partnerships fail. That is why for this episode, I want to share with you the common pitfalls to avoid, while giving you all the pros and cons to be aware of with this sort of arrangement. At some point you are going to decide to go separate ways with your partner, and you’ll want to decide what that is going to look like now, so that when this time comes...
#309 - Should a Booth Rental Salon Provide Clients & Online Booking?
November 13, 2023 09:30 - 20 minutes - 23.3 MBThis week’s episode is inspired by a question from a listener who is wondering if a booth rental salon should provide clients and online booking to booth renters, and if so, whether or not she should charge a finder’s fee for those things. As you’ll hear, there is A LOT to unpack with this question, and like I’ve been saying over and over, as the landscape of our industry changes, it’s important for us to understand what stylists are looking for in a salon. I hope this episode gives you pers...
#308 - Salon Assistant, Mentee, or Liability?
November 06, 2023 09:30 - 22 minutes - 24.6 MBWhen I first joined the industry it was as an assistant, but everything has changed since then, and I want to talk about how this role has evolved. Is the support you have, or are you looking to add, really an asset or a liability? Are they categorized properly? What is their job description, and are you showing up in the way you need to so that your people are getting what they need? In this episode, I dive in and answer these questions, and I reveal the new category of salon support that n...
#307 - The Clients Ghosting Trend…
October 30, 2023 08:30 - 23 minutes - 25.2 MBCancellations and no-shows are nothing new to our industry, but what is changing is the volume and pace at which it has been happening. Make no mistake, there is a growing trend of clients ghosting stylists, and in this episode, I look at the changes in consumer behavior that are behind this trend. Clients today are expecting us to do a little bit more, be a little bit more, work a little bit harder, and it’s up to you to roll out the welcome mat and ensure those leads get the best possib...
#306 - Hiring the Perfect Salon Manager
October 23, 2023 08:30 - 24 minutes - 26.8 MBToday I share how to hire the perfect salon manager, and as you’ll hear, this isn’t about hiring someone exactly like you and with your same skill set. The perfect salon manager for you is someone who is most needed in your business, that person who will make up for your fatal flaws and what you lack! In this episode, I share the four types of working styles you need to be aware of when filling this position, and I go over where each of these working styles can fit in your salon. Not only...
Wealthiest Year Yet Sneak Peek: Q&A with Britt on Doubling Income, Finding What's Next, Inflation, & More
October 21, 2023 09:00 - 35 minutes - 36.3 MBToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the second of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project p...
Wealthiest Year Yet Sneak Peek: How to Turn Dreams into Actionable Goals
October 21, 2023 08:30 - 26 minutes - 28.6 MBToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the first of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project pl...
#305 - Yelp is On the Rise
October 16, 2023 08:30 - 23 minutes - 25.7 MBSocial media burnout is at an all-time high, and it’s just a fact that people are now looking for other resources online. One such resource is Yelp, a popular online directory for discovering local businesses, which I’ve talked about on the podcast before. In this episode, I’m going to share some statistics around Yelp, so when it becomes as big as I think it will in the next few years, you are well ahead of the game. So set your foundation down now, because Yelp is on the rise! To get We...
#304 - How to Find Your "What's Next"
October 09, 2023 08:30 - 19 minutes - 21.5 MBHave you been wondering what’s next for you? In this episode, I dive deep into the “What's Next” formula from my Wealthiest Year Yet planning system, in order to help you answer this question! This is already part of our VIP coaching experience, but today on the podcast I want to give an overview of something that I think will help anyone struggling to find what’s next for them! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, pro...
#303 - Your 3-Hours-a-Week Social Strategy Plan
October 02, 2023 08:30 - 25 minutes - 27.5 MBToday we are going to be talking about how you can create a social media plan for your business within 3 hours a week, without it feeling exhausting or heavy. Social media strategy doesn’t have to be a big looming task, so just make the commitment and give yourself 30 days to choose to carve out the time each week. Implement what I talk about in this episode and see how much more productive you are once you have nailed down your vision, message and the strategic plan to pull it all off! ...
#302 - Retirement Planning 101
September 25, 2023 08:30 - 34 minutes - 35.9 MBToday I’m talking about something that makes everyone a little bit uncomfortable, and that is retirement planning. In this episode, I share insights that can help you make sure that you are on track to be in a place where you feel proud, confident and comfortable in your later years! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to an...
#301- Weirdness in the World of Extensions
September 18, 2023 08:30 - 38 minutes - 39.4 MBToday I am trying out a new format on the podcast and doing a bit of investigative journalism, in an effort to answer stylists' concerns about extension brands. After this topic was brought to my attention multiple times, I decided to post an Instagram story asking if people were seeing anything weird going on in the extension world, and the response was overwhelming. In this episode, I break down how stylists are really feeling, where their pain points are, what could be holding extension b...
#300 - What to Do When Your Success Feels Fragile or Fleeting
September 11, 2023 08:30 - 25 minutes - 27.9 MBI have a bit of a touchy feely one for you as we celebrate 300 episodes of this podcast! Are you having trouble overcoming the feelings of your success being fragile or fleeting? This is something I think a lot of us in the industry struggle with, (myself included!) so you are not alone in thinking this way, and this is what I want to talk about today. In this episode, I share the 5 steps to take in order to overcome these feelings, and I reveal how you can create benchmarks to guide you ...
#299 - Salon Interview Questions and Pro Tips
September 04, 2023 08:30 - 29 minutes - 31.1 MBAs my daughter embarks on her career in the industry of hair, it was very eye opening for me, so in this episode, I want to share with you all I have learned from her about the interview processes with salons that she recently went through. Whether you are a stylist going into an interview, or a salon owner looking to interview potential hires, I hope you find my daughter’s experience, and the tips and strategies I give here today, helpful for you! Do you have a question for me that you...
#298 - How Do I Enforce My No-Show Policy?
August 28, 2023 08:30 - 20 minutes - 23.3 MBRecently I’ve received a few questions from stylists about no-show policies, and I’ve been planning to do an episode on this topic, so this is a timely one! I feel like struggles around no-show policies are pretty common in our industry, so today I want to talk about the mistakes that are being made in this area and how to not only roll out a no-show policy, but what you can do to enforce it in a legal way that maintains a strong relationship with your client. Do you have a question for m...
#297 - Impulsive Growth Theory: The Growth Destroyer
August 21, 2023 08:30 - 28 minutes - 30.5 MBIn our industry we are seeing impulsive growth, and it is causing people to make irrational business decisions and choices. Why is this happening? In this episode, I look at this trend that is truly fatiguing our industry. Today I want to bring awareness to the recent shifts I am seeing in the industry, and how to grow your business forward by using impulse control strategies and not giving into a fear of missing out. Remember, you are enough and you can have it all. I hope this episode h...
#296 - Imposter Syndrome Myths and Realities
August 14, 2023 08:30 - 28 minutes - 30.3 MBImposter syndrome is a BIG topic, and today I bust some myths and share what’s real. This episode was inspired by not only my Thriving Stylist podcast listeners, but by the industry at large, so I really wanted to discuss it and talk about the ways in which I see imposter syndrome plaguing our industry. Has imposter syndrome impacted you? If you’re somebody who has been feeling this way, then you’ll want to tune in next week as we dive into some fresh concepts and ideas around this! Do y...
#295 - The Fastest Way to Build a Clientele
August 07, 2023 08:30 - 24 minutes - 26.8 MBHow to build a clientele in the fastest way possible is something I get asked about often, and it’s a bit of a hot topic in the industry, which is why I want to talk about it on the podcast today. I’m here to tell you that you can absolutely build a clientele as fast as you want, and it doesn’t have to take many years to do. Ultimately, it is your clients’ perception of you that determines if you’ll build your business fast, slow, or not at all, so this just isn’t up to you! If you ha...
#294 - Having Trouble Getting Your Salon Suite off the Ground?
July 31, 2023 08:30 - 18 minutes - 20.7 MBThis episode is inspired by a message I received from a studio owner, Becca, who is looking to get her new salon suite off the ground, and I want to share my thoughts on insights on what she can do right now to gain momentum in her market. I hope this episode is helpful not only for current or aspiring studio suite owners, but for literally anybody who listens to this podcast. There may be things I reveal here today that you can tap into to grow your own clientele as quickly as possible t...
#293 - How Do You (Legally) Train Assistants on Trademark Methods?
July 24, 2023 08:30 - 25 minutes - 27 MBOur industry is moving, and it’s changing fast. Today, we are going to talk about how to pass on knowledge that you’ve learned from somebody else, proprietary information, in a legal way. In this episode, I reveal what it looks like to train assistants ethically, and this is a controversial topic in the industry but I really wanted to go deeper with it on the podcast. I hope this encourages you to look at what you’re providing assistants that you hire, and to think about how to pour in...
#292 - Instagram Algorithm Update
July 17, 2023 08:30 - 33 minutes - 34.5 MBYou may have seen or watched the blog and video recently released by Instagram that was titled, “Instagram Ranking Explained.” Let me tell you, there’s a lot to unpack from it! In this episode, I dive into the recent Instagram algorithm update, what it means, and how it could affect all of us in the industry. I reveal what I think is coming for the future of Instagram, how proxies and signals work now, and a whole lot more. I want you to make the most of this tool while you’ve still got i...
#291 - Threads: What You Need to Know About the New Instagram App
July 10, 2023 08:30 - 25 minutes - 27.3 MBToday we are talking about the newest social media app from Instagram (which you’ve most likely already heard about!) called Threads. Threads just came out less than 24 hours before I hit record, but I want you to understand where this app came from and how it came to be, plus my initial thoughts on it. I also share what I believe the intentions for Threads is and how we as an industry can utilize it, and in a different way than we are for the current social media platforms. What are your ...
#290 - How to Attract Like-Minded Stylists to Your Salon
July 03, 2023 08:30 - 24 minutes - 26.6 MBToday I’m answering a question from an amazing salon owner, Deva, who I’ve had the privilege of coaching for some time now, and I’m so excited to be giving my feedback on the concept for her new salon, what I feel she should be focusing on, and answering the big question she had around how to attract like-minded stylists to be part of her team. I’d encourage you to check out the website for Deva’s salon, www.heliasalon.com, not only because I believe it’ll inspire you, but it will also le...
#289 - Would A Union Be Good for the Beauty Industry?
June 26, 2023 08:30 - 25 minutes - 27.4 MBOver the years, I’ve been asked many times if a union would be good for the beauty industry, so I really wanted to research what it would look like if we had one, and to share it with you here on the podcast. Stylists are asking if unions are good to ensure stylists are well taken care of, but is a union capable of providing that to us? Why don't we have a union in this industry today? Are we as an industry ready for unions, and if so, would it even be possible to do? If you’ve ever thoug...
#288 - How Stylists Screen to Find Good Salons
June 19, 2023 08:30 - 25 minutes - 27.1 MBIn today’s episode, I’m continuing the conversation I started last week and looking at how stylists are screening to find good salons. I want both of these episodes to give you a starting point if you’re an owner looking to attract and retain the very best stylists that are out there. Remember, it’s a stylists’ market right now, so you need to be focusing on education, flexibility, reputation and client flow into your salon, because these things are all key and it’s what the top stylists are...
#287 - What Today's Top Stylists Look for in a Salon
June 12, 2023 08:30 - 19 minutes - 22.3 MBI recently did a poll on Instagram about what is most important today for stylists, what they are looking for and what they don’t want, when choosing a salon to work for. This is something I’ve been doing for years now and sharing on the podcast, so in this episode, we're going to be talking about what stylists are really looking for based on your feedback and data, and not from my thoughts, observations or musings. I really tapped into my communities for input to get a pulse on what is h...
#286 - Where's the Profit in Booth Rental & Commission Salons?
June 05, 2023 08:30 - 25 minutes - 27.6 MBWhere’s the profit at? Contrary to what some may believe, salon owners need to turn a profit, and most salon owners aren't taking your money! In this episode, I reveal how the money coming into the business is being used and what salon owners are really taking home. I want to dive into the profit potential for everyone in the salon, the owner and stylists, so I touch on many different models being used in this industry and what you need to know about each of them! If you have a question f...