Thriving Stylist Podcast artwork

Thriving Stylist Podcast

268 episodes - English - Latest episode: 2 months ago - ★★★★★ - 1.7K ratings

The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Careers Business Management hair businessbuilding hairstylist marketing salon stylist
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Episodes

#251-Stagnators, Achievers, Overachievers and Pioneers

October 03, 2022 08:30 - 30 minutes - 31.6 MB

Why is it that some entrepreneurs seem to have the “Midas Touch” and can do no wrong, yet others fizzle out, or fail to even launch? Today I want to talk about the qualities and characteristics of the four different categories of entrepreneurs that exist, and share how I can best prepare people to not just stagnate and to not just dream, but to actually achieve. Our annual Goal Setting Workshop is happening soon! Discover what’s working, what’s broken, what success will truly mean for 2022...

#250-3 Clients Left Their Stylists...Here's Why

September 26, 2022 08:30 - 22 minutes - 24.4 MB

Every once in a while there are a slew of friends and family who come to me and complain about their hair stylist or salon. I have a good handful of these types of stories and recent situations, which is why I want to bring them to you in this episode. I don’t think you’re hearing this type of information from anywhere else, and you need to be getting the truth about what clients are seeing, hearing, and feeling!  Today’s episode will give you a peek behind the curtain at what consumers ar...

#249-Afterpay for Salons

September 19, 2022 08:30 - 19 minutes - 22.3 MB

Today we’re looking at Afterpay, a new payment processor that has taken Australian shoppers by storm with more than one million customers and almost five million transactions being made on the Buy Now Pay Later (BNPL) platform since its launch in 2015. In this episode, I reveal what Afterpay is, how it works, and the ways it can impact your business and your clientele.  As you’ll hear, I don’t think that Afterpay is flawless (not that anything is!) but I hope this gives you some awareness ...

#248-Options for Increasing Revenue as a Salon Owner

September 12, 2022 08:30 - 20 minutes - 23.2 MB

Today I have another episode answering a great question I recently received from a salon owner who is feeling capped out in terms of revenue. Are there options out there that can boost revenue in the salon? Yes, there sure are, and I’m going to reveal a few today and share how a salon owner can use them!  If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m ...

#247-Comparing Salon Software Systems and Features

September 05, 2022 08:30 - 23 minutes - 25.9 MB

When it comes to salon software systems and features, there are a lot of options available to you! That’s why today I’m sharing the things to think about when you are reviewing and choosing which online booking system to use in your salon. As you’ll hear me say, I don’t believe there is any one app that is perfect for everybody. It’s like trying on a pair of shoes, and you’ve just got to find the one that is perfect for you!  You can grab my free Salon Software Guide now to learn more abou...

#246-Pros and Cons of Not Accepting Gratuities

August 29, 2022 08:30 - 23 minutes - 25.3 MB

The pros and cons of not accepting gratuities in the salon has always been a topic in our industry, although now more so than ever. This is why today I wanted to share about the history behind this issue, and to give my perspective and thoughts, because there is a lot to consider before you make a decision to not accept gratuities.  Make sure that your efforts are aligned in getting the results that you’re looking for with your business. It is important that you’re able to continue making ...

#245-Creating Growth Roadmaps and Compensation Plans for Your Stylists

August 22, 2022 08:30 - 23 minutes - 25.6 MB

There’s a lot to consider when creating growth roadmaps and compensation plans for your stylists, and today’s episode is answering a question from one of our Thrivers salon owners related to these topics.  I hope this helps get your wheels turning, but this is just the tip of the iceberg when it comes to creating growth roadmaps and compensation plans! If you’d like to go further into these subjects, and so much more, you can go to https://thrivingstylist.com/thriving-leadership-method and r...

#244-Holiday Season Success Strategies

August 15, 2022 08:30 - 26 minutes - 28.7 MB

As stylists, the holiday season accounts for a huge part of your income, in a relatively short period of time, which is why you absolutely have to maximize your results here! In this episode, I want to help you take the bull by the horns this holiday season and close out the year strong, by thinking about the significant opportunity that exists for you. Today, we are specifically looking at what you can do during this period to make sure that you are banking success for the future. If you ...

#243-The future of working with assistants or being an assistant

August 08, 2022 08:30 - 18 minutes - 21.4 MB

There’s a new wave of assisting, and in this episode, I want to talk to you about what the next generation of assistants is really looking for. I’ll be revealing how salon owners can give them what they want to in order to attract the very best and the brightest, and if you’re an assistant yourself or looking to become one, there is a lot of good information for you too to take away from this episode! If you have a question for me that you’d like answered in a future episode, a great way t...

#242-Money Myths & Lies

August 01, 2022 08:30 - 23 minutes - 25.2 MB

One of my pet peeves is seeing so much misinformation in this industry. We love to see things that back up our own beliefs, but this type of mindset only keeps us playing small. This is why in today’s episode we’re looking at the money myths and lies that we often tell ourselves, and I’m getting real about all the ways that a limiting mindset in this area can hold us all back. It’s time to stop focusing on short-term fixes and to start thinking long-term about building a successful and thriv...

#241-Rethinking industry events and education: behind the scenes of TSL

July 25, 2022 08:30 - 25 minutes - 27.6 MB

At the time of recording this episode, we are just coming off the heels of Thrivers Live 2022, and I want to use this opportunity to share with you my personal takeaways from it, the collective takeaways of the attendees, and what I see as the future of industry education. Plus, if you’re wondering where we are heading as an industry, you’re going to want to hear what I have to say about it in this episode!  If you have a question for me that you’d like answered in a future episode, a grea...

#240-Industry educator realities, rates and opportunities

July 18, 2022 08:30 - 30 minutes - 32.3 MB

Today I’m revealing what it’s really like to be an educator today, and what you need to know about how this space has changed in the last few years. In this episode, I’ll cover what it looks like to build and grow as an educator today, as well as sharing why being an educator is a vulnerable thing to do. I am here to keep it real and to be fully transparent about how the educator sector works, and what you can do right now to become an educator, build your brand as one, and most importantly,...

#239-5-step cycle to keep you productive

July 11, 2022 08:30 - 21 minutes - 24.1 MB

Do you struggle to stay proactive and productive? This is a challenge that we all have from time-to-time, and there are reasons for it. Today I am going to talk about these reasons, uncover the root of why we get stuck, and share how we can keep ourselves productive and on track with a 5-step cycle!  What I reveal in this episode has worked well for me in keeping me more productive, and I encourage you to ask yourself the questions I give here today so that you can gain more clarity in thi...

#238-The 4 Types of Beauty Professionals

July 04, 2022 08:30 - 25 minutes - 27.2 MB

There are four different types of working mindsets that show up in the beauty industry, and today I’m starting the conversation by helping you to begin to understand your own type, and how you can identify the working mindsets of those around you to give grace, or to make a shift, if needed.  If you are a salon owner and have a team, you absolutely must understand how different people show up in life, and in understanding, that is going to allow you to communicate so much more effectively....

#237-Why we procrastinate

June 27, 2022 08:30 - 20 minutes - 22.7 MB

Procrastination is something that we all do! Today I wanted to share some self-reflection that I did recently that made me think about the underlying reasons for why we procrastinate. I hope this episode helps you to understand why we procrastinate, how to get over it, and what you can do to start prioritizing taking action and moving forward in whatever it is that you need to do!  If you have a question for me that you’d like answered in a future episode, a great way to do that is to head...

#236-Evolving clientele to navigate the Recession with Caitlin Lozano

June 20, 2022 08:30 - 23 minutes - 25.8 MB

Several months back I did an episode about the looming recession that will be hitting our industry like it hits others, and yes, it’s happening. One of my amazing Thrivers, Caitlin Lozano, reached out to me a few weeks back and she explained to me how she is seeing the effects of the impending recession, and she agreed to do an interview with me about it.  Today I’m sharing Caitlin’s thoughts as she explains what she’s experienced with her salon’s clientele. I hope you listen closely, beca...

#235- Boomers, Gen X, Millennials, & Gen Z in the Salon

June 13, 2022 08:30 - 31 minutes - 33.3 MB

I’m bringing you this episode from a very inspired place, as I just had our introductory call with Heather McGowan, our Thrivers Live speaker who was brought in to share about the future of the workforce. In listening to Heather speak, I realized that this isn’t information that just Thrivers need to know. This is critical information that the world needs to hear! In this episode I’m diving deeper by talking about the different generations and how they like to work, contribute, and thrive ...

#234-Defining your success

June 06, 2022 08:30 - 18 minutes - 21.4 MB

Stylists comparing themselves to others and imposter syndrome are running rampant in this industry right now and it’s creating burnout, isolation, and a lot of self-doubt - all needlessly. That is why today we are doing things a little different on the podcast. This episode is going to be a bit less tactical and focus more on what to do when you don’t know what is next, or if you feel like you have lost your way. I’m going to share the process for defining success on your own terms, not some...

#233-Retail sales misunderstandings, misfires and massive potential

May 30, 2022 08:30 - 22 minutes - 24.3 MB

I know retail can be a dirty word for some of you, but today I really want to talk about the misunderstandings that exist in the industry around retail, some “misfires”, and the massive potential that exists for you right now in this area! We’re seeing an interesting shift in the relationship between retail and the hairdresser, and if you’re currently opposed to the idea of selling retail, or you’re considering letting go of retail, I especially want you to hear what I have to say. After lis...

#232-Become the leader that stylists want to work for

May 23, 2022 08:30 - 20 minutes - 22.6 MB

Today I am answering another great question that came in around leadership and what is really required to lead a team of stylists! Kyle is a passionate and successful salon owner/stylist that has multiple passions and is looking for advice on how to do it all. In this episode, I shed light on some potential blindspots that anyone in his situation may have, and if you want to dive deeper and develop your leadership skills as a soon-to-be or current salon leader, my Thriving Leadership Method ...

#231-The 5 Key Roles in your business

May 16, 2022 08:30 - 21 minutes - 24.1 MB

Over the years that I’ve been in this industry, I’ve come to realize the importance and just how critical the 5 key roles are in your business, and these roles apply to you whether you are a salon owner, booth renter or commission-based stylist. In this episode I’m going to break down each of these roles so you know what they are, the tasks and responsibilities of each, and to remind you that what makes you irreplaceable is the work that you do in all of these roles!  If you have a questio...

#230-Work from home business options as a stylist

May 09, 2022 08:30 - 20 minutes - 23 MB

With the state of the world we live in right now, you may be on a quest to work more remotely or from home. I get asked about this a lot, so today I wanted to unpack it all for you and share what working from home as a stylist or salon owner is really all about!  If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these type...

#229-Redefining the salon salon front desk

May 02, 2022 08:30 - 20 minutes - 22.7 MB

We’ve come a long way in our industry, but we still have a lot of work to do. This is why I’m excited to be talking about today’s topic, the salon front desk. In this episode, I’ll be looking at what isn’t working any longer with the front desk role in the salon, and you’ll hear my strategies for creating a more modern support system for your business if it’s going to grow moving forward!  If you have a question for me that you’d like answered in a future episode, a great way to do that is...

#228-Instagram stages, phases and misunderstandings

April 25, 2022 08:30 - 26 minutes - 28 MB

You’ve heard me talk about the radical shift in consumer behavior that we are seeing and facing in our industry, and today, I want to focus on how this translates to your Instagram. In this episode, I share how you can not only prepare yourself to adjust for these differences in consumer behavior, but how you can use it to thrive and to take your Instagram game, and business, to a whole new level!  If you have a question for me that you’d like answered in a future episode, a great way to d...

#227-Salon owners profit of profit

April 18, 2022 08:30 - 22 minutes - 24.5 MB

This week’s show is a continuation of last week’s episode where I tackled topics like profit, profit margin and perceived value, or essentially how to keep as much money as we possibly can in our pockets! Today we are diving into owner’s profit, or what I refer to as “profit of profit”, and I highly recommend that even if you are not a salon owner you listen to this episode to understand how the industry really works. I really want to help combat the stigma around salon owners taking all the...

#226-Budgets, profit margins & commission splits

April 11, 2022 08:30 - 23 minutes - 25.7 MB

Today we are changing your mind about the word “BUDGET”! It is time to get out of the dark when it comes to your money and to start talking about managing your money, because this is all about living the life you want. I realize that I have so much more that I want to talk about when it comes to money, so watch for Part 2 where I’ll be talking about profit of profit, and what this means for salon owners!  If you have a question for me that you’d like answered on a future episode, a great w...

#225-Big income, small price point or part-time schedule

April 04, 2022 08:30 - 21 minutes - 23.9 MB

What is “good” money? What is possible for you? Are you maximizing your potential, and do you like the schedule that you’re currently working? Today I’m sharing about a conversation I recently had that put these things in perspective for me, and I’m dedicating this episode to you making a BIG income, even if you’re living in a small town or can only work part-time! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Po...

#224-Preparing for a recession

March 28, 2022 08:30 - 20 minutes - 22.7 MB

You may not want to hear this, but yes, a recession is coming. The best way to be successful in business is to be proactive and not reactive, but I don’t want you to panic. In this episode, we are going to talk about why the recession is coming, and how you can get ready for it now so that you’re set up in the best way possible for success moving forward! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and...

#223-Building A Personal Brand

March 21, 2022 08:30 - 23 minutes - 25.4 MB

The concept of developing a personal brand in our industry has evolved over time, and consumer behavior has shifted too since beginning of the pandemic. In today’s episode, I share how people today value trust over anything else, and why you need to be intentionally developing a trust-based brand in order to build and grow your business. Next week we’ll talk about the upcoming recession, what it means for business, and how having a personal brand is going to make a HUGE difference for your...

#222-Structural impact vs financial impact strategies

March 14, 2022 08:30 - 24 minutes - 26.8 MB

What do you really need in your business right now? Do you need increased revenue, or do you need more order and stability? On today’s episode, I want you to start thinking about what changes you are looking to make in your business and the impact they may have. Instead of looking at the buffet of choices you can make in your business right now, I want you to choose from the à la carte menu that I present to you here – and watch the magic that happens! If you have a question for me that yo...

#221-7 Factors of determining your price point

March 07, 2022 09:30 - 19 minutes - 22.3 MB

The subject of pricing can often be a tricky one for stylists, but it really doesn’t have to be. In this episode, I’m revealing the 7 components of a solid price increase to help take the guess work out of this process, and to set you up with the right mindset and approach to charge more for your services! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m...

#220-Losing demand after a price increase

February 28, 2022 09:30 - 24 minutes - 26.1 MB

Today’s episode features a listener question about a recent price increase she implemented that had a negative impact on her business. In this episode, we are going to dissect how this stylist presented the price increase and find out why it has had a negative impact. I hope that the guidance and coaching I provide her can prevent this situation from happening to you, or if you are finding yourself in a similar situation right now, give you the tools to course correct immediately!   If you...

#219-The 4 phases of salon ownership

February 21, 2022 09:30 - 20 minutes - 23.1 MB

In recent years things have started to shift regarding salon ownership, and this topic isn’t quite as simple as it was not that long ago. That’s why today I wanted to look the four types of salon ownership that exists in our industry, and to help give you a better idea of the different types of arrangements available to you if you want to go the route of salon ownership. I want you to ask yourself, if you are an owner or work for an owner, how the owner is showing up in the business, and is ...

Bonus Episode: The Salon Professional’s Ascension Model

February 16, 2022 12:25 - 1 hour - 111 MB

I’m coming at you today with a special bonus episode, which is a workshop I recently hosted for several thousand stylists. It was a SMASH, and I gave a message to them that I didn’t want you to miss, as I talked about the salon professional’s ascension model and more foundational knowledge for growing your business! You’ll want to listen to this episode right away, as it’ll only be live until February 21st, 2022. If you’d like to check out Thrivers Society after listening, you can head over ...

#218-Building your 2x roadmap

February 14, 2022 09:30 - 19 minutes - 21.7 MB

I’m recording this episode right after executing the incredible 5-Steps Workshop that I just hosted, and what an experience it was! I wanted to bring it to you, the podcast listener, as free education that will allow you to walk away with a success plan for your business. Instead of gathering insights and information, today we are prepping ourselves to be proactive, to make goals, and to make a plan that will allow you to 2-3x your lifestyle through my business ascension model! If you have...

#217-The rising cost of salon goods

February 07, 2022 09:30 - 20 minutes - 23 MB

The cost of goods is rising in our industry, as is happening in so many others, which is why I wanted to focus on this important topic on the podcast. In this episode, I share how you can effectively raise your pricing based on data and fact - not emotion! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of ep...

#216-4 Phases of Scaling Beyond $100K

January 31, 2022 09:30 - 22 minutes - 24.5 MB

In this episode I’m talking all about scaling beyond $100K, and whether you are already close to this number or making $20,000 a year right now, this episode is for you. I’m a big believer that the further we’re able to project our career out, the clearer the success path becomes, and for this reason, today I am going to break down the success path to get you past $100K. I’ll also reveal what it is that you need to uplevel yourself and your business, and what it really means to be a high-e...

#216-4 Phases of Scaling Beyond $100K

January 31, 2022 09:30 - 22 minutes - 24.5 MB

In this episode I’m talking all about scaling beyond $100K, and whether you are already close to this number or making $20,000 a year right now, this episode is for you. I’m a big believer that the further we’re able to project our career out, the clearer the success path becomes, and for this reason, today I am going to break down the success path to get you past $100K. I’ll also reveal what it is that you need to uplevel yourself and your business, and what it really means to be a high-e...

#215-What stylists want today from a salon owner

January 24, 2022 09:30 - 23 minutes - 25.4 MB

Today our questions come from a salon owner who is struggling with stylist retention and doesn’t know where they are going wrong in this area. In this episode, we are going to dive in and identify what stylists really want and I will help you learn how to attract and retain an incredible team. Things have changed in our industry, and although they’re still important, I’m here to tell you that things like amenities and the cost of booth rent aren’t what you should be focusing on! Don’t worry ...

#214-Expanding, scaling, shifting and stabilizing

January 17, 2022 09:30 - 23 minutes - 25.8 MB

This week on the podcast I’m excited to be talking to you about business growth, but in a much different way than it’s usually looked at. That’s because there are actually 4 different ways to grow a business in our industry! Today you’ll hear my thoughts on each of them, and if this episode inspires you to make some really good growth decisions in 2022 (and beyond!), let me know! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head o...

#213-Accountability Blockers

January 10, 2022 09:30 - 24 minutes - 26.2 MB

Recently I had my annual planning session with my leadership team, and one of the big things that we focused on was accountability. Today I am going to talk to you about the accountability blockers that stop us from continuing to push forward, because one of my greatest fears is looking back on my own lifetime and wondering what could or should have been and wishing I had done things differently. The solution for this is to hold yourself accountable to the people and things that matter the m...

#212-What does it take to make $100k?

January 03, 2022 09:30 - 27 minutes - 28.8 MB

What is it that makes $100k a year such a popular goal for people in the industry, including myself when I was starting out? I thought it would be a good time to talk about what it really takes to becoming a 6-figure earner. I’ll share the current earning stats from our industry, and how the salon owners and stylists that do make over $100k got to where they are right now. Trust me when I say that here is more than enough money to go around, but it’s about how much you’re willing to show up ...

#211-Text to book advantages and disadvantages

December 27, 2021 09:30 - 33 minutes - 34.9 MB

Today I’m diving into a topic I get asked about a lot - text messaging! Maybe you’ve wondering how effective this tool is, and whether or not you should be using it in your business. In this episode, I reveal the advantages and disadvantages of text messaging, the misconceptions that exist around the topic, and I answer common questions that I hear when text messaging is brought up in conversation. We cover how to set all of this up in my Thriving Stylist METHOD and Scaling Stylist METHOD, a...

#210-Instagram Engagement Shakeup

December 20, 2021 09:30 - 20 minutes - 23 MB

Today we are talking about the big engagement shakeup that is rocking our world on Instagram! In this episode, I’ll be revealing how the platform is changing, why it is changing, and what you can start doing to play the game by the new rules! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the ...

#209-Transformative Leadership

December 13, 2021 09:30 - 22 minutes - 25 MB

On today’s episode I’ll be building on last week’s look at walkouts, by sharing more helpful resources to get on track as a salon owner. I think it’s important to assess where you are at today with your leadership skills, and I hope you embrace these concepts in order to retain, sustain and build trust with an effective team who you can grow and scale with! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts a...

#208-The Walkout Episode

December 06, 2021 09:30 - 32 minutes - 33.7 MB

Have you ever taken part in walkout at a salon, and if so, why did you do it and how did you feel during this time? This is a topic I know by living through it and from coaching salon owners who have experienced it, but I wanted to go deeper, so recently I posted an Instagram poll on walkouts to get feedback from my followers. Let me tell you, the engagement I received on walkouts was off the charts! In this episode you’ll get the real story on walkouts, including personal stories from styli...

#207-Toxic Productivity

November 29, 2021 06:30 - 24 minutes - 26.2 MB

If you’re an achiever in life and business like I am, and find value in your life when you’re achieving, you most likely have seen how this can lead to toxic productivity. Toxic productivity can be detrimental to your health, your relationships, and your business, and in this episode, I discuss how you can identify and avoid it. You’ll hear the mindset shifts that I had to make around what it means to be an achiever and to be productive, and I hope by me sharing my own experiences, it helps ...

#206: Our journey in prioritizing DEI

November 22, 2021 09:30 - 24 minutes - 26.8 MB

I’m excited to pull back the curtain this week and share with you the journey my company and I have been on in learning to prioritize diversity, equity, and inclusion (DEI) in the business. This is the type of work that literally lasts a lifetime, but if we can all progressively get better and be more open and accepting, this world would be a much better place for everyone! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to...

#205: Is the industry growing or shrinking?

November 15, 2021 09:30 - 19 minutes - 21.8 MB

I recently received an excellent question from a Thrivers Society member that I really wanted to share with you on the podcast today. She wants to know what is really going on with our industry, and whether our industry is growing or slowing. Is there an exodus happening? In this episode, I give you my candid thoughts on all these things, and always, I’ll do my best to stay education on the latest trends in the industry and support you on your professional journey! If you have a question f...

#204: The Annual Planning Episode

November 08, 2021 09:30 - 25 minutes - 27.7 MB

Today I’m back with a teaser to our 7th annual goal setting workshop, which his happening November 9th through 11th. My goal for this workshop is to always help you get strategic, and in this episode, I’ll be sharing more about strategic annual business planning and the system that I offer to do just that. Our industry is set for massive growth, and the demand for our services has increased significantly. The amount of people enrolling in trades right now is at an all-time high, and with t...

Guests

Angelina Caceres
1 Episode
Colin Boyd
1 Episode
Emily Aarons
1 Episode
Gina Bianca
1 Episode
Kristen DeGroff
1 Episode
Mel Abraham
1 Episode
Morgan Kennedy
1 Episode
Rachael Holton
1 Episode
Rachel Luna
1 Episode
Rachel Perry
1 Episode
Sarah Boyd
1 Episode
Stacy Tuschl
1 Episode