Thriving Stylist Podcast artwork

Thriving Stylist Podcast

249 episodes - English - Latest episode: 4 days ago - ★★★★★ - 1.7K ratings

The beauty industry has changed dramatically in the last 10 years.

The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.

It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry.

When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?

The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.

I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.

Careers Business Management businessbuilding hair hairstylist marketing salon stylist
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Episodes

#232-Become the leader that stylists want to work for

May 23, 2022 08:30 - 20 minutes - 22.6 MB

Today I am answering another great question that came in around leadership and what is really required to lead a team of stylists! Kyle is a passionate and successful salon owner/stylist that has multiple passions and is looking for advice on how to do it all. In this episode, I shed light on some potential blindspots that anyone in his situation may have, and if you want to dive deeper and develop your leadership skills as a soon-to-be or current salon leader, my Thriving Leadership Method ...

#231-The 5 Key Roles in your business

May 16, 2022 08:30 - 21 minutes - 24.1 MB

Over the years that I’ve been in this industry, I’ve come to realize the importance and just how critical the 5 key roles are in your business, and these roles apply to you whether you are a salon owner, booth renter or commission-based stylist. In this episode I’m going to break down each of these roles so you know what they are, the tasks and responsibilities of each, and to remind you that what makes you irreplaceable is the work that you do in all of these roles!  If you have a questio...

#230-Work from home business options as a stylist

May 09, 2022 08:30 - 20 minutes - 23 MB

With the state of the world we live in right now, you may be on a quest to work more remotely or from home. I get asked about this a lot, so today I wanted to unpack it all for you and share what working from home as a stylist or salon owner is really all about!  If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these type...

#229-Redefining the salon salon front desk

May 02, 2022 08:30 - 20 minutes - 22.7 MB

We’ve come a long way in our industry, but we still have a lot of work to do. This is why I’m excited to be talking about today’s topic, the salon front desk. In this episode, I’ll be looking at what isn’t working any longer with the front desk role in the salon, and you’ll hear my strategies for creating a more modern support system for your business if it’s going to grow moving forward!  If you have a question for me that you’d like answered in a future episode, a great way to do that is...

#228-Instagram stages, phases and misunderstandings

April 25, 2022 08:30 - 26 minutes - 28 MB

You’ve heard me talk about the radical shift in consumer behavior that we are seeing and facing in our industry, and today, I want to focus on how this translates to your Instagram. In this episode, I share how you can not only prepare yourself to adjust for these differences in consumer behavior, but how you can use it to thrive and to take your Instagram game, and business, to a whole new level!  If you have a question for me that you’d like answered in a future episode, a great way to d...

#227-Salon owners profit of profit

April 18, 2022 08:30 - 22 minutes - 24.5 MB

This week’s show is a continuation of last week’s episode where I tackled topics like profit, profit margin and perceived value, or essentially how to keep as much money as we possibly can in our pockets! Today we are diving into owner’s profit, or what I refer to as “profit of profit”, and I highly recommend that even if you are not a salon owner you listen to this episode to understand how the industry really works. I really want to help combat the stigma around salon owners taking all the...

#226-Budgets, profit margins & commission splits

April 11, 2022 08:30 - 23 minutes - 25.7 MB

Today we are changing your mind about the word “BUDGET”! It is time to get out of the dark when it comes to your money and to start talking about managing your money, because this is all about living the life you want. I realize that I have so much more that I want to talk about when it comes to money, so watch for Part 2 where I’ll be talking about profit of profit, and what this means for salon owners!  If you have a question for me that you’d like answered on a future episode, a great w...

#225-Big income, small price point or part-time schedule

April 04, 2022 08:30 - 21 minutes - 23.9 MB

What is “good” money? What is possible for you? Are you maximizing your potential, and do you like the schedule that you’re currently working? Today I’m sharing about a conversation I recently had that put these things in perspective for me, and I’m dedicating this episode to you making a BIG income, even if you’re living in a small town or can only work part-time! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Po...

#224-Preparing for a recession

March 28, 2022 08:30 - 20 minutes - 22.7 MB

You may not want to hear this, but yes, a recession is coming. The best way to be successful in business is to be proactive and not reactive, but I don’t want you to panic. In this episode, we are going to talk about why the recession is coming, and how you can get ready for it now so that you’re set up in the best way possible for success moving forward! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and...

#223-Building A Personal Brand

March 21, 2022 08:30 - 23 minutes - 25.4 MB

The concept of developing a personal brand in our industry has evolved over time, and consumer behavior has shifted too since beginning of the pandemic. In today’s episode, I share how people today value trust over anything else, and why you need to be intentionally developing a trust-based brand in order to build and grow your business. Next week we’ll talk about the upcoming recession, what it means for business, and how having a personal brand is going to make a HUGE difference for your...

#222-Structural impact vs financial impact strategies

March 14, 2022 08:30 - 24 minutes - 26.8 MB

What do you really need in your business right now? Do you need increased revenue, or do you need more order and stability? On today’s episode, I want you to start thinking about what changes you are looking to make in your business and the impact they may have. Instead of looking at the buffet of choices you can make in your business right now, I want you to choose from the à la carte menu that I present to you here – and watch the magic that happens! If you have a question for me that yo...

#221-7 Factors of determining your price point

March 07, 2022 09:30 - 19 minutes - 22.2 MB

The subject of pricing can often be a tricky one for stylists, but it really doesn’t have to be. In this episode, I’m revealing the 7 components of a solid price increase to help take the guess work out of this process, and to set you up with the right mindset and approach to charge more for your services! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m...

#220-Losing demand after a price increase

February 28, 2022 09:30 - 24 minutes - 26.1 MB

Today’s episode features a listener question about a recent price increase she implemented that had a negative impact on her business. In this episode, we are going to dissect how this stylist presented the price increase and find out why it has had a negative impact. I hope that the guidance and coaching I provide her can prevent this situation from happening to you, or if you are finding yourself in a similar situation right now, give you the tools to course correct immediately!   If you...

#219-The 4 phases of salon ownership

February 21, 2022 09:30 - 20 minutes - 23.1 MB

In recent years things have started to shift regarding salon ownership, and this topic isn’t quite as simple as it was not that long ago. That’s why today I wanted to look the four types of salon ownership that exists in our industry, and to help give you a better idea of the different types of arrangements available to you if you want to go the route of salon ownership. I want you to ask yourself, if you are an owner or work for an owner, how the owner is showing up in the business, and is ...

Bonus Episode: The Salon Professional’s Ascension Model

February 16, 2022 12:25 - 1 hour - 111 MB

I’m coming at you today with a special bonus episode, which is a workshop I recently hosted for several thousand stylists. It was a SMASH, and I gave a message to them that I didn’t want you to miss, as I talked about the salon professional’s ascension model and more foundational knowledge for growing your business! You’ll want to listen to this episode right away, as it’ll only be live until February 21st, 2022. If you’d like to check out Thrivers Society after listening, you can head over ...

#218-Building your 2x roadmap

February 14, 2022 09:30 - 19 minutes - 21.7 MB

I’m recording this episode right after executing the incredible 5-Steps Workshop that I just hosted, and what an experience it was! I wanted to bring it to you, the podcast listener, as free education that will allow you to walk away with a success plan for your business. Instead of gathering insights and information, today we are prepping ourselves to be proactive, to make goals, and to make a plan that will allow you to 2-3x your lifestyle through my business ascension model! If you have...

#217-The rising cost of salon goods

February 07, 2022 09:30 - 20 minutes - 23 MB

The cost of goods is rising in our industry, as is happening in so many others, which is why I wanted to focus on this important topic on the podcast. In this episode, I share how you can effectively raise your pricing based on data and fact - not emotion! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of ep...

#216-4 Phases of Scaling Beyond $100K

January 31, 2022 09:30 - 22 minutes - 24.5 MB

In this episode I’m talking all about scaling beyond $100K, and whether you are already close to this number or making $20,000 a year right now, this episode is for you. I’m a big believer that the further we’re able to project our career out, the clearer the success path becomes, and for this reason, today I am going to break down the success path to get you past $100K. I’ll also reveal what it is that you need to uplevel yourself and your business, and what it really means to be a high-e...

#216-4 Phases of Scaling Beyond $100K

January 31, 2022 09:30 - 22 minutes - 24.5 MB

In this episode I’m talking all about scaling beyond $100K, and whether you are already close to this number or making $20,000 a year right now, this episode is for you. I’m a big believer that the further we’re able to project our career out, the clearer the success path becomes, and for this reason, today I am going to break down the success path to get you past $100K. I’ll also reveal what it is that you need to uplevel yourself and your business, and what it really means to be a high-e...

#215-What stylists want today from a salon owner

January 24, 2022 09:30 - 23 minutes - 25.4 MB

Today our questions come from a salon owner who is struggling with stylist retention and doesn’t know where they are going wrong in this area. In this episode, we are going to dive in and identify what stylists really want and I will help you learn how to attract and retain an incredible team. Things have changed in our industry, and although they’re still important, I’m here to tell you that things like amenities and the cost of booth rent aren’t what you should be focusing on! Don’t worry ...

#214-Expanding, scaling, shifting and stabilizing

January 17, 2022 09:30 - 23 minutes - 25.8 MB

This week on the podcast I’m excited to be talking to you about business growth, but in a much different way than it’s usually looked at. That’s because there are actually 4 different ways to grow a business in our industry! Today you’ll hear my thoughts on each of them, and if this episode inspires you to make some really good growth decisions in 2022 (and beyond!), let me know! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head o...

#213-Accountability Blockers

January 10, 2022 09:30 - 24 minutes - 26.2 MB

Recently I had my annual planning session with my leadership team, and one of the big things that we focused on was accountability. Today I am going to talk to you about the accountability blockers that stop us from continuing to push forward, because one of my greatest fears is looking back on my own lifetime and wondering what could or should have been and wishing I had done things differently. The solution for this is to hold yourself accountable to the people and things that matter the m...

#212-What does it take to make $100k?

January 03, 2022 09:30 - 27 minutes - 28.8 MB

What is it that makes $100k a year such a popular goal for people in the industry, including myself when I was starting out? I thought it would be a good time to talk about what it really takes to becoming a 6-figure earner. I’ll share the current earning stats from our industry, and how the salon owners and stylists that do make over $100k got to where they are right now. Trust me when I say that here is more than enough money to go around, but it’s about how much you’re willing to show up ...

#211-Text to book advantages and disadvantages

December 27, 2021 09:30 - 33 minutes - 34.9 MB

Today I’m diving into a topic I get asked about a lot - text messaging! Maybe you’ve wondering how effective this tool is, and whether or not you should be using it in your business. In this episode, I reveal the advantages and disadvantages of text messaging, the misconceptions that exist around the topic, and I answer common questions that I hear when text messaging is brought up in conversation. We cover how to set all of this up in my Thriving Stylist METHOD and Scaling Stylist METHOD, a...

#210-Instagram Engagement Shakeup

December 20, 2021 09:30 - 20 minutes - 23 MB

Today we are talking about the big engagement shakeup that is rocking our world on Instagram! In this episode, I’ll be revealing how the platform is changing, why it is changing, and what you can start doing to play the game by the new rules! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the ...

#209-Transformative Leadership

December 13, 2021 09:30 - 22 minutes - 25 MB

On today’s episode I’ll be building on last week’s look at walkouts, by sharing more helpful resources to get on track as a salon owner. I think it’s important to assess where you are at today with your leadership skills, and I hope you embrace these concepts in order to retain, sustain and build trust with an effective team who you can grow and scale with! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts a...

#208-The Walkout Episode

December 06, 2021 09:30 - 32 minutes - 33.7 MB

Have you ever taken part in walkout at a salon, and if so, why did you do it and how did you feel during this time? This is a topic I know by living through it and from coaching salon owners who have experienced it, but I wanted to go deeper, so recently I posted an Instagram poll on walkouts to get feedback from my followers. Let me tell you, the engagement I received on walkouts was off the charts! In this episode you’ll get the real story on walkouts, including personal stories from styli...

#207-Toxic Productivity

November 29, 2021 06:30 - 24 minutes - 26.2 MB

If you’re an achiever in life and business like I am, and find value in your life when you’re achieving, you most likely have seen how this can lead to toxic productivity. Toxic productivity can be detrimental to your health, your relationships, and your business, and in this episode, I discuss how you can identify and avoid it. You’ll hear the mindset shifts that I had to make around what it means to be an achiever and to be productive, and I hope by me sharing my own experiences, it helps ...

#206: Our journey in prioritizing DEI

November 22, 2021 09:30 - 24 minutes - 26.8 MB

I’m excited to pull back the curtain this week and share with you the journey my company and I have been on in learning to prioritize diversity, equity, and inclusion (DEI) in the business. This is the type of work that literally lasts a lifetime, but if we can all progressively get better and be more open and accepting, this world would be a much better place for everyone! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to...

#205: Is the industry growing or shrinking?

November 15, 2021 09:30 - 19 minutes - 21.8 MB

I recently received an excellent question from a Thrivers Society member that I really wanted to share with you on the podcast today. She wants to know what is really going on with our industry, and whether our industry is growing or slowing. Is there an exodus happening? In this episode, I give you my candid thoughts on all these things, and always, I’ll do my best to stay education on the latest trends in the industry and support you on your professional journey! If you have a question f...

#204: The Annual Planning Episode

November 08, 2021 09:30 - 25 minutes - 27.7 MB

Today I’m back with a teaser to our 7th annual goal setting workshop, which his happening November 9th through 11th. My goal for this workshop is to always help you get strategic, and in this episode, I’ll be sharing more about strategic annual business planning and the system that I offer to do just that. Our industry is set for massive growth, and the demand for our services has increased significantly. The amount of people enrolling in trades right now is at an all-time high, and with t...

#203-6 things getting in the way of your achievement

November 01, 2021 08:30 - 16 minutes - 19.1 MB

Do you find yourself working so hard, but you’re just not seeing the fruits of your labor? Why is it that everyone likes achievement, and wants it for themselves, but we aren’t seeing it more often? In this episode, I’m revealing 6 big things get in the way of achievement, and as you reflect on each, consider which of these things are holding you back. I promise you, that you can change your future by changing your thoughts, habits and behaviors! If you have a question for me that you’d li...

#202-Choosing to be “all in”

October 25, 2021 08:30 - 21 minutes - 24 MB

I have coached to this topic many times, but today is a first for the podcast! In this episode we are talking about the practice of actually choosing to be “all in.” This is a decision I made for my own life and business, and I truly built this practice out of necessity. In turn, I became the best possible version of myself, and I want the exact same thing for you all as well. If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over...

#201-Can You Build a Clientele Without Social Media?

October 18, 2021 08:30 - 17 minutes - 19.7 MB

Today on the podcast I’m answering a question from a listener that I just knew what was too good not to share here! She’s asking if it’s possible to build, or rebuild, a business while stepping away from social media. Although I don’t claim to know everything that will happen in the future for our industry, I do know that right now social media is not just optional – it’s necessary. So, listen in and I’ll tell you why! If you have a question for me that you’d like answered on a future epis...

#200-Growing when your business feels maxed out or boring

October 11, 2021 08:30 - 27 minutes - 29.3 MB

For the big Episode 200 of the podcast, I’m talking about something that impacts many high achievers and successful driven professionals not only in our industry, but all professions. Often, business owners get to a place where things are easy, too comfortable, or they even have feelings of boredom. Trust me when I say that if you’re feeling this way, you’re not alone! Today I’m revealing the three options of what you can do with these feelings of needing to pivot as an entrepreneur, in the ...

#199-I blew the cut, now what?

October 04, 2021 08:30 - 19 minutes - 22 MB

A listener recently sent in a great question with a rating and review on Apple Podcasts, and I thought it was so good that I wanted to share it with all of you. She’s wondering what can be done if you blew the cut for a client. I’m here to tell you that absolutely you can make this type of situation right by using empathy, understanding, trust building and proper planning. Remember, your guest wants to be heard and validated, and in this episode, I reveal the ways you can do just that! If ...

#198-Will the client “boom” last?

September 27, 2021 08:30 - 21 minutes - 23.8 MB

Today I’m excited to answer an email from a member of my Thrivers Society, who happens to be experiencing a flood of new clients (I warned you there would be a “boom” coming)! The question she has, and like I’ve heard from so many others, is will this boom last? We’re always going to look to the future, but you need to react to the now! If your business is booming right now, you need to be responsive. Playing small is not going to get you the big results and the life that you’re looking for....

#197-How to be an absentee owner

September 20, 2021 08:30 - 21 minutes - 23.6 MB

Have you ever wondered how to successfully run a salon if you are largely hands-off, and not there managing operations daily? If this episode, I’m revealing what it really takes to be an absentee owner and how to do this effectively. You’ll learn what your stylists will need and want in the salon, and how to set up your salon with a co-pilot, along with a whole lot more! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every ...

#196-Balancing grief and work

September 13, 2021 08:30 - 22 minutes - 24.6 MB

To be honest with you, today’s topic is one that I’m a bit nervous to be speaking about, but it’s been a few years in the making. I’ve been asked many times to share my thoughts on how we can balance grief with running a business, and I wanted to share my personal experience in the hopes that I can help anyone out there that may be struggling with this very thing. Grief is always tricky and challenging to navigate, but we are all guaranteed to go through it at some point in our lives, and I ...

#195-Financial organization, debt relief and managing money with a partner

September 06, 2021 08:30 - 27 minutes - 28.8 MB

Are you ready to talk about all things money? In this episode I’ll cover what to do with money, how to manage it and what to do if you don’t have any! I’ll be introducing you to the process I follow to manage my own money, and how to break the debt cycle. I hope this financial conversation will be mind-blowing and will allow you to think of money in a bigger, healthier way, and to maybe open the door to have some really great discussions with your partner around it. If you’re not already f...

#194-Do the clothes you wear in the salon matter?

August 30, 2021 08:30 - 19 minutes - 21.6 MB

I’ve been getting a lot of questions about consumer perception in the ever-changing workplaces that we find ourselves in today, and in this episode, I’m specifically talking about dress codes in the salon. We are an industry that is fighting so desperately to be recognized for our professionalism and for people not to devalue us, which is why it’s so important for us to focus on how we are all showing up each and every day. If you’re not already following us, @thethrivingstylist, what are ...

#193-So, Instagram says they are a video platform now

August 23, 2021 08:30 - 23 minutes - 25.5 MB

As you may have heard, Instagram made an announcement recently that rocked the world, and that is that they are a now a video platform! How will this impact professionals in our industry though? On today’s episode, I’m going to dissect the announcement and break it down so that you can learn how to prepare and adapt for the changes to come that absolutely will affect the way you do business going forward. If you’re not already following us, @thethrivingstylist, what are you waiting for? Th...

#192-All about commission salons and stylists

August 16, 2021 08:30 - 37 minutes - 38.6 MB

On today’s episode I’m talking all about commission salons and stylists, but I wanted to do it in a way that is as well-rounded and holistic as possible. My vision for this episode is for you to get value from it even if you’re not a commission stylist. I’ll be sharing feedback and questions from followers on Instagram about commission salons and stylists, as well as looking at the common misconceptions that exist about running a modern-day commission salon. Remember, anything is possible in...

#191-The Core 4 social media platforms today

August 09, 2021 08:30 - 20 minutes - 22.4 MB

You know I LOVE geeking out over social media, so today I’m answering a question from a listener about the best way to show up on social media right now. The answer to this question will be different for everyone, and to help you decide which course of action is right for you, I’m revealing my thoughts on the core 4 social media platforms today. Remember, if you need some help with monetizing your social media, make sure to head to https://thriverssociety.com/ and I’ll be happy to coach you ...

#190-Keeping stylists motivated as a salon owner

August 02, 2021 08:30 - 18 minutes - 21.1 MB

Today I’ll be answering a tough question, and that is how to keep stylists motivated as a salon owner. I’m not just talking about individual motivation, but the ways to motivate the entire group of team members in the salon. Drive cannot be created, but it can be ignited, and all you can do as a leader is to provide the opportunity for those around you to grow! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single wee...

#189-Let's Talk Venmo & Alternative Payment Methods

July 26, 2021 08:30 - 20 minutes - 23 MB

I’ve talked about alternate payment methods for salons before on the podcast, but it’s been some time since, so I wanted to revisit the topic today. There have been massive shifts in this area, and in this episode, I’ll specifically be talking about changes to Venmo. Please note that this episode isn’t an anti-Venmo, or anti-anything. What I want is for you to be smart about your money and to give you the tools to eliminate potential headaches, all while increasing your profits! If you’re ...

#188-The anti-burnout plan

July 19, 2021 08:30 - 24 minutes - 26.3 MB

Today’s episode is a personal one for me, and a topic I feel is so important for so many other people too. I’ll be looking at why burnout happens, the various stages of burnout that you could find yourself in, and how you can break the cycle that leads to burnout. What I share here will help you make sure burnout never happens to you again, so that you can continue to build a life and business filled with wealth, joy and happiness! If you’re not already following us, @thethrivingstylist, w...

#187-Do I need 2 Instagram accounts?

July 12, 2021 08:30 - 19 minutes - 21.5 MB

If you’re multi-passionate like I am, you may have wondered if it’s necessary to have a separate Instagram account for each of your endeavours. Maybe you’ve looked around and have been tempted to follow what others are doing, but I’m here to tell you that this may not be the best strategy for you. The answer to this question is going to be different for each person, and in this episode, I share different scenarios and options you can take, depending on your unique situation.  If you’re not...

#186-Morgan DeBaun on Coaching Small Business Owners through her WorkSmart Program

July 05, 2021 08:30 - 22 minutes - 24.6 MB

Today I am so excited to be speaking with someone I am obsessed with – Morgan DeBaun! Since launching Blavity Inc. in 2014, Morgan has led the company to successfully acquire Travel Noire, a travel platform for Black millennials and Shadow And Act, a Black entertainment news site. Under her leadership, Blavity has launched several leading consumer summits including Summit 21 for Black women creators and Bay Area’s AfroTech, the largest tech conference for Black innovators and founders. While...

#185-Writing your vision and mission statements

June 28, 2021 08:30 - 23 minutes - 25.5 MB

What if I told you there was something you could write out, and follow, that will directly impact the level of success you achieve as a stylist or salon owner? There is, and today I reveal the power of that exists when you write down your vision and mission statements, and how they can change everything for you and your business. If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies...

Guests

Angelina Caceres
1 Episode
Colin Boyd
1 Episode
Emily Aarons
1 Episode
Gina Bianca
1 Episode
Kristen DeGroff
1 Episode
Mel Abraham
1 Episode
Morgan Kennedy
1 Episode
Rachael Holton
1 Episode
Rachel Luna
1 Episode
Rachel Perry
1 Episode
Sarah Boyd
1 Episode
Stacy Tuschl
1 Episode