Thrive Podcast for Florists artwork

Thrive Podcast for Florists

702 episodes - English - Latest episode: 3 days ago - ★★★★★ - 41 ratings

Thrive Podcast for Floral Designers + Farmer Florists is the industry's #1 podcast for ambitious, passionate creatives who want to build profitable flower businesses. Join your host, Kathleen, for practical tips, easy ideas and simple strategies to help you make money in your flower business. If you're a floral designer on a mission to make money and build a flower business you love, this is the place to be! Whether your goal is to make 20K, 200K or more, you’ll be amazed how quickly you can grow your flower business if you follow Kathleen's wisdom! 

Design Arts Visual Arts floral design florist flower business farmer florist flower shop floristry flower boss florist marketing flower sales floristry business
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Episodes

Top 10 productivity shortcuts every floral designer should know 😊

March 26, 2024 08:00 - 31 minutes - 21.8 MB

Are you tired of feeling overwhelmed by the endless to-do list that comes with running a floral design business? Today, I'm sharing my top 10 productivity shortcuts that will help you reclaim your time and streamline your workflow. But most importantly, they will help you conserve your precious brain-power so you can focus it instead on what you do best – creating beautiful flowers for the people. 🥳

Elevate your Vibe and attract better clients 🥰

March 19, 2024 08:00 - 30 minutes - 20.7 MB

Whether you do your own branding or have people helping you, articulating your vibe is something that has to come from within you — the Flower Boss 😎 In this episode I'll walk you through my really simple, really effective and really fun way to build a mood board for your business. And you may be surprised to learn that I only want you to include ONE flower pics on your board.

Navigating rejection...it's not what you think 😎

March 12, 2024 08:00 - 22 minutes - 15.6 MB

If you've been a florist for a hot minute, you know what rejection feels like. It's that customer who says "no" because you're too expensive, or that bride who ghosts you after pouring your heart and soul into their proposal. In this episode I'll teach you a simple concept that changed my understanding of what it means to be rejected forever. Here is the link to the book The Success Principles by Jack Canfield: https://amzn.to/3v2OhcH

Decoding the language of money 🤑

March 05, 2024 09:00 - 41 minutes - 28.6 MB

Get ready for a money makeover! In this episode, we dive into the financial side of floral design, demystifying crucial terms so can elevate your business profitability. Say goodbye to financial uncertainty and embrace the language of growth instead. 🥰 Helpful links from the podcast: Pricing with Confidence for Florists – https://forflorists.com/product/pricing-with-confidence/ YouTube Video: Growing a Profitable Flower Business – https://www.youtube.com/watch?v=M58G5IRMFXs

How (and why) to set a 90-day goal 🫣

February 27, 2024 09:00 - 31 minutes - 21.4 MB

I run my business — and live my life in fact — in 90 day increments. 🤗 And the first thing I do at the start of each 90 day stretch is set my goal. I have found this simple exercise to be the most important thing I do over the course of any three months and I share how I do this with you in this podcast. And if you want to check out my most favourite planning tools + templates, here's a link to my Goal-Getter Bundle:  https://forflorists.com/shop/goal-getter-bundle/

Finding clarity around your vision 🔍

February 20, 2024 09:00 - 30 minutes - 20.9 MB

This is the journey I'm on and I know many of you are as well. I purposely say "finding" because getting clear on the vision for your business (and life) is a process...a series of steps that don't all happen at once. Instead, I'll share with you five super-practical steps to take that will help you decide what you want and how to get it. 🥰

Should I buy that flower business 🤔

February 13, 2024 09:00 - 24 minutes - 16.8 MB

It's a question I get asked a lot and maybe one you've considered yourself: I'm thinking about buying an existing flower business — how do I know it's the right thing to do? Today I share the most important questions to ask when you're considering buying a flower business.

Believing it's possible 🤩

February 06, 2024 09:00 - 21 minutes - 14.6 MB

Job #1 of every entrepreneur is to believe that it's possible. But what exactly does that mean? And how do you keep that belief when things aren't going your way? Listen in and I'll share what "believing it's possible" means to me and how it can inspire you too 🥰

My 3 most favourite time management hacks 🤗

January 30, 2024 09:00 - 33 minutes - 23.3 MB

I know, "Time Management" has been done to death and, like you, I've tried all the things and gone to all the trainings. But, there are three hacks that I've collected over the years that have become my go-to tools for getting shi*t done. Join me today and I'll take you through each of them.

How to win the Price War 🥇

January 23, 2024 09:00 - 26 minutes - 18.3 MB

It's tempting to believe that the way to woo customers is to fight the Price War and offer products at the cheapest prices you possibly can. I know I did...and I can tell you from experience it does not work 😂 Instead, listen in to this episode and I'll share a different way to approach, and win, the Price War.

How to be profitable this Valentine's Day 💘

January 16, 2024 09:00 - 23 minutes - 16.3 MB

Being profitable during Valentine's Day is very different from being busy — and I learned the hard way that you can be really, really busy but not make much money 🤑 So listen in and I'll share my four best pieces of advice on how to be profitable during this unique floristry event.

Where are all the good customers? 🧐

January 09, 2024 09:00 - 25 minutes - 17.3 MB

Experts predict the flower industry is going to grow a LOT in the next few years. So if you find yourself asking "then where the heck are all the customers?", this podcast is for you as I'll share my top tips for finding those bread-and-butter customers. 😍

Achieving Your Goals in 2024 {Flower Boss Style} 🥳

January 02, 2024 08:00 - 27 minutes - 19 MB

I'm so excited it's 2024. 🎉 This year, I'm taking a refreshed approach to goal setting in my flower business and I thought it might be helpful to share my process and talk through the steps I'm taking so you can achieve your Flower Boss goals. 🌸

End of Year Reflection: My Simple Flower Boss Framework 💞

December 26, 2023 08:00 - 40 minutes - 28.1 MB

As 2023 comes to a close, I thought it might be helpful to share with you my go-to framework for a little annual reflection. Like most things I do, I like to keep it short + sweet, so in this podcast, I share my 3-Step Framework and I talk through some of my best lessons for 2023. 💖

How to scale your flower business 📈🌺

December 19, 2023 09:00 - 34 minutes - 23.5 MB

It doesn't matter if you're aiming for seven-figure sales or are just starting out, learning how to scale your business is a key to every florists' success. Listen in and I'll share my super-effective, 3-step process for scaling any flower biz.

The 5 best books I've read in 2023 📚

December 12, 2023 09:00 - 32 minutes - 22.4 MB

On any given day, I don't read a lot — no more than 10 pages max. But I make a point of doing this EVERY day and, over the course of a full year, I actually do read a lot! Tune in and I'll share my favourites from 2023 that I think would be helpful for every florist.

5 questions to help you level-up your Flower Business 🥳

December 05, 2023 09:00 - 28 minutes - 19.3 MB

These five questions I've collected over the years have changed the game for me 💥 Whenever I'm feeling stuck or not liking the results I'm getting, I ask myself these Fab 5 questions. And, even when there aren't neat answers to each one, I ALWAYS find clarity and make progress.

How to Get Good at Selling Your Flowers ⚡️

November 28, 2023 09:00 - 29 minutes - 20.2 MB

Contrary to what you may have heard, most people are not born being good at selling. I can say with certainty that I wasn't! Instead, we get to learn how to sell and, like everything else we do, get better at it with good instruction and practice. Listen in and I'll share some of my best selling tips that I use in my flower business.

Taking control of your calendar (Time management tips for Florists) ⏰

November 21, 2023 09:00 - 31 minutes - 21.9 MB

When it comes to managing my work schedule, I've literally tried every system out there (ok, not every system but it sure feels like it 😵‍💫). But I recently experimented with a new way to organise and plan my time...and it has been AH-MAZING! It's a simple, three step process that has dramatically reduced the low-lying anxiety that comes from feeling we're not getting enough done. Listen in to the episode, it's a good one.

Breaking out of "All or Nothing" thinking 💥🏆

November 14, 2023 09:00 - 23 minutes - 16.2 MB

When things don't go as planned, it's really easy to jump all the way to "it doesn't work".  As if there is NO other possibility that sits somewhere between it's working (All) and it's not working (Nothing). In this episode I'll share how us floral designers can break out of this unhelpful thinking by tapping into our super power — creativity. Because being a creative entrepreneur doesn't just happen when we have flowers in our hands 🤗

How your website can work harder for you 👩‍💻

November 07, 2023 09:00 - 31 minutes - 21.4 MB

Now we all know that your website is how you get orders and inquiries. But in the past few years, I've started to look at mine in a totally different light — it's a tool to save me time. This may not seem obvious on the surface and for many of you it may even feel like the opposite, because websites take a LOT of work. But listen in this week and I'll share how I go about building a website that works FOR me 🤗

My Formula for Success (6 Skills to Master as a Flower Boss)

October 31, 2023 07:00 - 13 minutes - 9.5 MB

I wish when I started this business someone had sat me down and said, "Kathleen,  when it comes to building a profitable flower business, being a successful florist and actually making money doing what you love, it has nothing to do with being famous, having a cute shop front or making sure you check the box when it comes to qualifications and credentials." It took me more than 5 years to learn that lesson and alas, here we are. 🤣 I wanted to share this episode (and encourage you to come b...

The urge to over-buy 😵‍💫

October 24, 2023 08:00 - 28 minutes - 19.6 MB

You know that feeling... you get back from the wholesalers and you've bought waaaaay more than you should have.  And you're left wondering: how did I let this happen? This was was experience every week for about four years 😆. So tune in and I'll share what I do now to avoid binge spending on product.

$8K enquiry with just 113 followers 😎

October 17, 2023 08:00 - 28 minutes - 19.5 MB

I did an Instagram test — how few followers did I need to get my first $8,000 wedding inquiry? The answer may surprise you: 113. Listen in as I share how I approach Instagram these days in a way that's much more enjoyable for me and that generates better results for my business.

Photography tips for florists 📸

October 10, 2023 08:00 - 33 minutes - 22.7 MB

The pictures I took of my work when I first started out in floristry were not good. 🙈 But after a lot of practice and experimentation, I've learned the most important things to know about taking great photos of flowers. Tune in to this episode and I'll share my top 5 tips.

when things feel hard ✨

October 03, 2023 08:00 - 31 minutes - 21.3 MB

Let's talk about navigating the ups and downs as floral designer, flower lover + Flower Boss. In this week's podcast episode, I'm talking about what I do when things feel hard and when to recognise if I'm making things feel harder than they need to be. 🙈

How to stop feeling overwhelmed in your flower business 🤗

September 26, 2023 08:00 - 34 minutes - 23.9 MB

Overwhelm is something every flower business owner, including me, will experience throughout their entire career. So let's learn how to get REALLY good at managing that uncomfortable feeling! If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram St...

How to get customers on Instagram as a florist 🎉

September 19, 2023 08:00 - 28 minutes - 19.7 MB

A few weeks ago I received an $8,000 wedding enquiry on my brand new Instagram account – that account has less than 200 followers and I'm so excited to be starting from scratch. If you're struggling to figure out what to post or what to focus on so you can grow a profitable flower business in 2023, then this is the podcast for you. 🤗 If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love...

3 secrets to marketing your flower business 🎁

September 12, 2023 08:00 - 33 minutes - 22.9 MB

In this episode I'll share with you the three things I know to be true about marketing and selling flowers. I wasn't taught any of them — rather I learned they were true from a lot of trial and error marketing my own flower business over the years. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ YouTube 🎥 https://youtube.com/c...

3 habits I'm bringing into my flower business this month 🌟🌟🌟

September 05, 2023 08:00 - 29 minutes - 20.1 MB

What if I told you BIG changes can come from creating SMALL habits? For a long time I thought big results would only come from making epic changes to what I was doing but I know now this isn't true. Listen in to this episode and I'll share the three small habits I'm adopting this month. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's con...

Florist marketing shortcut — mapping out your Customer Experience 🧭

August 29, 2023 08:00 - 30 minutes - 21 MB

This is a really useful exercise I go through when I think my marketing "isn't working". Listen in and I'll walk you through the process for getting into your ideal customer's shoes and then focusing your marketing efforts only on those things that will make their journey easier. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️...

Building desire for your flower dream 💐

August 22, 2023 08:00 - 25 minutes - 17.9 MB

We all want a successful flower business ... but our stockpile of enthusiasm is not endless and it will run dry from time to time. In this episode I'll share my top 5 tips for keeping your inner desire strong so that you can tackle everything that being a creative entrepreneur throws at you. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let...

When things don't go as planned in your flower business 🤨

August 15, 2023 08:00 - 23 minutes - 16.2 MB

Even though we know things are going to go wrong in our business and not unfold as we hoped, we're often left feeling like failures. I sure did, so listen in to this episode where I share exactly how I look at "failure" and what I do to turn it into a driving force for progress. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ ...

Intentional Identity Creation (AKA becoming an organised Flower Boss) 🤗

August 08, 2023 08:00 - 27 minutes - 18.6 MB

Yep, it's a mouthful — Intentional Identity Creation. But listen in to my story as I share a) what it is and b) how I used it just recently to create the identity of an organised florist for myself. Perhaps there's an identity you'd like to create for yourself too. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ YouTube 🎥 htt...

3 ways to build an abundance money mindset in your flower business 💰

August 01, 2023 08:00 - 28 minutes - 19.5 MB

All of us have a money story: it's hard to make, there's not enough to go around, it's the root of all evil... These were some of the stories I used to believe without realising that they were holding me, and my business, back. Tune in and I'll share some super-simple ways to build an abundance money mindset. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuni...

Navigating fear 😅

July 25, 2023 08:00 - 24 minutes - 16.6 MB

Fear crept up on me in the most unexpected way the other day. It was a completely "irrational" fear but it was such a good reminder for me that, left unmanaged and unchecked, the primitive part of my brain will hold me back. Listen in to this episode and I'll tell you about what happened and how I managed it. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tunin...

3 easy ways to optimise your wedding enquiry process 🌟

July 18, 2023 08:00 - 30 minutes - 20.7 MB

I used to manage wedding enquiries by doing what I thought I was "supposed" to do. And it got me exactly nowhere 🤦‍♀️ If this is you too, listen in to today's episode as I walk you through three super-simple ways to make your wedding enquiry process easier and more effective. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ Yo...

Instagram, Threads and growing a profitable flower business in 2023 📈

July 11, 2023 08:00 - 20 minutes - 14.2 MB

You've probably heard the hype and may be wondering: do I need to get on the Threads bandwagon? That's a question I asked myself just the other day and wanted to share my answer with you, along with some other good insight into how florists can use social media to grow their business in 2023. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let...

3 lessons learned from Holly Heider Chapple 🥰

July 04, 2023 08:00 - 28 minutes - 19.3 MB

Several years ago I was fortunate to attend one of Holly Chapple's in-person workshops in Raleigh, North Carolina. It was a fantastic experience and I carry around some of those key lessons with me to this day. In this episode I'll share my top 3 takeaways from that workshop that have stayed with me. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from...

3 easy ways to grow your floral business profits right now 😍

June 27, 2023 08:00 - 20 minutes - 14.2 MB

Ready for a bit of self-coaching? Jump in and I'll share three simple questions to ask yourself each day that will have a dramatic effect on your business. Because most of the time, impactful change comes form forming new habits that seem small. But don't be fooled — that's where the magic lies. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 ...

This ONE thing changed everything in my flower business 🚀

June 20, 2023 08:00 - 33 minutes - 23.2 MB

Many florist I speak with are missing one key ingredient for success, just like I used to. Learning what it meant to be the authority in my business, and how to step into that role, had the single biggest impact on how much money I made and how much enjoyment I found doing it. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ Yo...

3 easy website updates to make to grow your flower business 🤑

June 13, 2023 08:00 - 28 minutes - 19.8 MB

Your website is by far your most valuable marketing tool. But it's also a living and breathing thing that should be constantly evolving vs. sitting on the bottom shelf  collecting dust. In this episode I'll share with you three things you can do today to help make sure your website is doing the heavy lifting it needs to. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where...

What's the right number of options for your online flower shop? 🤔

June 06, 2023 08:00 - 26 minutes - 18.3 MB

Deciding how may options to list in your online catalogue can be confusing. Join me for this episode where I'll share a really simple, but powerful answer — because it's grounded in the psychology of consumer buying behaviour. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ YouTube 🎥 https://youtube.com/c/littlebirdbloom Insta...

How to break the habit of should do & supposed to do in your floristry business 🥳

May 30, 2023 08:00 - 26 minutes - 18.3 MB

When I was at my lowest point in running my flower business, I realised it was because I felt trapped by what I "should" do and what I was "supposed" to do. But one really simple question can help you break this bad habit and break out from any funk you may be in! If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ YouTube 🎥 https...

5 Instagram Shortcuts Every Florist Needs to Know 💡

May 23, 2023 08:00 - 30 minutes - 21.1 MB

Turning Instagram into a useful business-building tool doesn't have to be a mystery. I'll share the hidden secret of our industry that ALL florists who use IG need to know as well as my top 5 everyday shortcuts. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagram Stories. I'd love to see where you're tuning in from. 🌏 Let's connect ⬇️ YouTube 🎥 https://youtube.com/c/littlebirdbloom Instagram 🌸 https:/...

How to Break The Habit of Underpricing as a Floral Designer 🎉

May 16, 2023 08:00 - 24 minutes - 16.7 MB

I used to find pricing my floral designs really HARD.  Even though I new the right formula to charge, and the math was super-simple, the doubt and fear would kick in and I would almost always end up under-pricing my work. In this episode I'll share with you the mindset change I made that radically changed how I thought about pricing and helped break my bad pricing habits. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share ...

This ONE Mindset Shift Will Deliver Better Results in Your Flower Business 🤗

May 09, 2023 09:00 - 42 minutes - 29.5 MB

When it comes to building a profitable flower business, it really is you against yourself. It's taken me a long time to learn this lesson and today, I thought it would be helpful to share with you the biggest mindset shift I've made as a business owner and what I do when I find myself falling out of the CEO / Flower Boss headspace in my flower business. If you're enjoying the show, be sure to leave a review on Apple Podcast and don't forget to take a screenshot and share it to your Instagra...

Making Money in Your Flower Business this Mother's Day 🌸

May 02, 2023 09:00 - 29 minutes - 20 MB

Let's get ready for Mother's Day in your flower business! Today I'm sharing four super simple, easy-to-implement tips to help you get focused AND get profitable. Whether you've been at this floral design game for decades or you're a brand new designer, whether you're a farmer florist or a create with a passion for avant-garde floristry, these pro tips are sure to help you make Mother's Day 2023 your best (and most money-making flower year yet)! Don't forget, if you've found this episode he...

3 Lessons Learned from 2022 📝

December 27, 2022 00:00 - 31 minutes - 21.8 MB

Struggling to balance creativity and business? Kathleen is here to help. In this weekly podcast, Kathleen shares her practical, no-nonsense business advice for floral designers, florists, and flower farmers. So they can level up their thinking, master their marketing + make more money. It's time to bust through the secrecy and find out what really matters when it comes to building a flower business. Whether you're brand new to the industry or a seasoned vet, the skills Kathleen teaches in...

How to Combat Price Shoppers with Nancee from Blooming Occassions

December 20, 2022 00:00 - 38 minutes - 26.6 MB

Struggling to balance creativity and business? Kathleen is here to help. In this weekly podcast, Kathleen shares her practical, no-nonsense business advice for floral designers, florists, and flower farmers. So they can level up their thinking, master their marketing + make more money. It's time to bust through the secrecy and find out what really matters when it comes to building a flower business. Whether you're brand new to the industry or a seasoned vet, the skills Kathleen teaches in...