Capture The Demand You Generate

Ecommerce Playbook: Numbers, Struggles & Growth

English - April 08, 2021 08:00 - 30 minutes - 27.9 MB - ★★★★★ - 27 ratings
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Previous Episode: How to Launch a Product on Kickstarter

Next Episode: Resource Allocation

In this episode, we share one of our most crucial digital marketing lessons — the relationship between demand generation and demand capture.

Show Notes:
We originally put together this video for Black Friday, but we explain the delayed attribution concept brought up in today's episode further here: https://www.youtube.com/watch?v=saQk-67X73w