Episode 002 - Patrick Givens and Alexa, Google Home & Smart Devices

Meet Patrick Givens. Patrick brings a "user-led, tech-enabled" approach to building transformative products, brands, and businesses for clients ranging from Fortune 500’s to new-to-world startups. For the past four years, he led VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division which he founded in 2016. There he spearheaded the extension of VaynerMedia’s pioneering social media and digital marketing into emerging channels such as Voice-first conversational A.I., connected retail and interactive packaging. He’s also had the opportunity to speak to audiences around the world about topics such as Conversational Marketing, Sonic Branding, and Ethical Innovation.  For business inquiries, connect with Patrick on LinkedIn: https://www.linkedin.com/in/patrickgivens/

Chapters

00:00 Sabir welcomes Patrick Givens

16:31 Voice Commerce; It’s More Complicated Than You Think

19:42 How to Leverage Smart Voice Technology

22:55 Is Paid Voice Search Beneficial for your Business?

25:01 Optimize the Shopping Experience Using Voice Tech

27:47 Why Marketers Have the Wrong Approach to Voice Technology

37:59 Context is Everything for Voice Technology

34:00 Should You Invest Time and Effort into Voice Commerce?

39:14 The Complexities of Smart Voice Technology

42:41 Is Voice Tech the Future?

44:50 Industries that Will Benefit the Most from Voice Technology

46:23 The Ways You Can Use Voice Tech for Your Business

51:12 How Voice Tech Can Make Life Easier 

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