#032 What's in a Name? with Alexandra Watkins: $100,000+ Expert Insights

Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, is considered "the brand name bible," and was named a Top 10 Marketing Book by Inc. Magazine.

Since 2005, Alexandra and her firm have created love-at-first sight brand names for clients from Amazon to Xerox. Her personal name hall of fame includes the Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, frozen yogurt franchise Spoon Me, and the Church of Cupcakes.

In her free time, Alexandra creates imaginative succulent arrangements in unexpected containers she finds by scouring her local flea market in San Diego. She lives by the beach in her Barbie Dream House and works out of her pool house. office, where she has a view of a colorful surfboard fence, tropical tiki bar, and her 3 giant pink flamingo pool floats, Maui, Wowie, and Howie.

Find Alexandra on the Web/Social here:

LinkedIn: https://www.linkedin.com/in/alexandrawatkins

Twitter: https://www.facebook.com/EatMyWordsNames

Facebook: https://www.twitter.com/eatmywords

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