#028 Anatomy of Hype with Michael F. Schein: $100,000+ Expert Insights

#ThisWeekWithSabir - eCommerce Mastery with Sabir Semerkant

English - March 25, 2021 15:20 - 56 minutes - 51.4 MB
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Previous Episode: #027 Winning in a Commodity Marketplace with Sasha Der Avanessian: $100,000+ Expert Insights

Next Episode: #029 Becoming Iconic with Jamie Mustard: $100,000+ Expert Insights

Join me host Michael F. Schein as we dive into THE ANATOMY OF HYPE.

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.

Hype Book List: https://www.hypereads.com/list

https://twitter.com/MichaelSchein1

Author Website: michaelfschein.com

Business website: microfamemedia.com

The Hype Handbook (Amazon)

The Hype Handbook (Barnes & Noble)

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