#017 Conversion Rate Optimization with Gajan Retnasaba: $100k+ Expert Insights

Meet Gajan Retnasaba. Gajan is the founder of Spiralyze, a Conversion Rate Optimization & A/B testing company. Spiralyze runs experiments on clients web pages to convert more of their traffic into leads and sales. Spiralyze has generated over $7 billion in value for clients including Medallia, CrowdStrike, Okta, NBA, NFL, MLB, ViaSat, American Express Global Business Travel, Stitch Fix, Neil Patel, RStudio, Netflix, Lowes, Blue Nile, Pepsi, ServiceMax, and Dreamhost. Gajan is a graduate of Harvard Law School. Prior to Spiralyze, Gajan worked at Jones Day and McKinsey & Company. Visit Gajan on the Web at https://spiralyze.com. 

Chapters

00:00 Sabir Welcomes Gajan Retnasaba

11:31 A Lesson Learned From IKEA

13:51 Always Make Steady Changes

16:05 Test, Test, and Test Again

19:30 Practicality vs Aesthetics

21:23 What is AB Testing?

25:18 A/B Testing in Action

37:19 The Quirks of A/B Testing

38:10 The Most Important Tool for Conversion Rate Optimization

43:11 Biased vs Unbiased Review Prompts

44:03 The Other Side of the Answer

49:46 Testing in the Real World

52:36 Do You Need a Big Budget for A/B Testing?

54:05 Do The Basics

58:03 Billion Dollar Tip

We covered lots of conversion rate optimization methods and how to do A/B testing to growth hack your business. He also shared a $1 billion expert insight as one of his final insights.

Watch the video interview here and take notes.

https://growthbysabir.com/home/conversion-rate-optimization-with-gajan-retnasaba-100000-expert-insights-thisweekwithsabir-episode-017

Catch up with all the #ThisWeekWithSabir episode here:

https://growthbysabir.com/#articles

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