In this episode, I talk to Luke Szyrmer from Launch Tomorrow. Luke is an entrepreneur who help others to launch their products fast by using the power of advertising to pre-sell your product. He is also a landing page expert which plays a part in this process and we will go to in more details about that.


Luke is also an author of a book, which has played a great deal in his business and naturally uses WordPress to create and elevate his online presence.


Here are just a few things we talk about:


the areas that people ignore when it comes to optimising landing pages
how you can test the market and create like an 'MVP' before you launch your product or service
being in a niche area which you can (almost) create yourself
how being an author has helped to open doors for him and add credibility to his ready-made skills



"...the best language to use isn't yours. It's your customers'" - Luke Szyrmer


Shownotes are available on https://www.igniterock.com/episode33