TWiRT Ep. 677 - Local AM Radio with Beth Mann

What use is a low-wattage, AM radio station in a town of 2,000 residents? Indeed, the whole county population is just over 12,200. Is AM radio viable there? With 500 watts daytime and 18 watts at night what can a new owner do to revive such a station? Beth Mann, President/CEO of Edge Media Group, wanted to bring WEKT back to a rightful stature in this small, Western Kentucky town. Beth grew up in Elkton, across from the original WEKT studio and transmitter. Now she, along with her “digital- and future-oriented” staff. On this episode of TWiRT, she along with Josh Claussen and Bill Booth describe the technical operation, but more importantly the community involvement that’s driving Elkton’s embrace of WEKT, resulting in advertising and renewed revenue.