Episode 8 (TWIP) - Should Podcasters Welcome Spotify, How do Listeners Find new Podcasts, and More.

It’s Friday September 6th. Welcome to This Week In Podcasting where we discuss this week's podcasting news and tips, all in under 10 minutes. This episode is provided by Sounder.fm, the Smartest way to Podcast. Let’s get started.

This week we discuss, The New York Times Grows Digital Revenue by 14%, Should Podcasters Welcome Spotify with Open Arms?, and How do Listeners Find Out about new Podcasts?

The New York Times had their Q2 earnings report and their CEO, Mark Thompson, said they grew digital advertising revenue by 14% which includes their podcasting revenue which primarily comes from their hit show, “The Daily”. 

He said, “These gains on the digital side were more than enough to offset familiar secular declines in print, and total advertising revenue grew slightly.”

Meredith Kopit, the Chief Operating Office said, “there is real demand for audio advertising in association with quality unique content that has big audiences. And so we're optimistic that over time, our other podcasts in addition to The Daily will become meaningful ad products.”

Should podcasters welcome Spotify with open arms? Bradley Chambers wrote an article on 9to5mac and he gives his perspective on this question.

Bradley argues that even though Spotify has acquired Gimlet, he still believes they will keep the market open. He states, “ For this industry to grow as we all want it to, we need more people listening to more shows. With Apple, Google, and Spotify all basing 99% of their directory on the open RSS standard, we have preserved the free market.”