#TWIMshow - This Week in Marketing
208 episodes - English - Latest episode: 11 days ago -This Week in Marketing is a weekly roundup of all the notable latest developments that you need to know to stay on top of your Digital Marketing game.
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Episodes
Ep207 - How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates
April 15, 2024 20:15 - 6 minutes - 5.86 MBEpisode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's core algorithm updates on indexing services like canonicalization. Minchala posed a question, suggesti...
Ep206 - Recovering from Google's March 2024 Core Update
April 08, 2024 22:48 - 19 minutes - 18 MBEpisode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024. 1. Recovering from Google's March 2024 Core Update - In the aftermath of Google's March 2024 core update, many website owners, particularly small businesses, have felt the impact of significant traffic fluctuations. Google's John Mueller provided some clarity and advice on how to address these changes, especially for those who've experienced a downturn in website performance. The March 2024...
Ep205 - Google's Guidance On Helpful Content Update
April 01, 2024 21:47 - 13 minutes - 12.6 MBEpisode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024. 1. Google's Guidance On Helpful Content Update - Google's Search Liaison recently addressed concerns about the Helpful Content Update (HCU), providing clear guidance for content creators facing ranking changes. Announced on March 25, 2024, this advice aims to dispel misconceptions and offer recovery strategies. Unlike earlier perceptions of the HCU affecting entire domains, Google now eval...
Ep202 - IndexNow Insights & Top SEO Insights Report
March 11, 2024 19:57 - 7 minutes - 6.86 MBEpisode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024. 1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search engines. The new IndexNow Insights report, now offers more than just a glimpse into URLs s...
Ep201 - ‘How Google Search Crawls Pages’
March 05, 2024 00:34 - 10 minutes - 9.85 MBEpisode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling. Crawling is the first step in making a webpage searchable. Google uses automated programs, known as crawlers, to find new or updated pages. The cornerstone of this process is U...
Ep200 - Google : You Decide On The Fate Of Your Old Content
February 26, 2024 22:02 - 15 minutes - 13.9 MBEpisode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024. 1. Google : You Decide On The Fate Of Your Old Content - The question of what to do with old content on your website is a recurring dilemma. Google's John Mueller recently shed light on this topic, emphasizing the importance of self-assessment over stringent guidelines when deciding the fate of outdated material. His insights, shared on Reddit, underscore the value of content quality and ...
Ep199 - Google Updates Image Removal Process from Search Index
February 19, 2024 21:51 - 19 minutes - 18 MBEpisode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024. 1. Google Updates Image Removal Process from Search Index - Google has updated their guidelines regarding the removal of images from their search index. As of February 16, 2024, the updated guidance includes new details for both emergency and non-emergency situations, ensuring that you can swiftly address image removal needs. Properly managing these images can protect your brand's reputa...
Ep198 - Google's SEO Starter Guide Revamp: Streamled for Clarity and Efficiency
February 12, 2024 20:51 - 17 minutes - 16.3 MBEpisode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024. 1. Google's SEO Starter Guide Revamp: Streamlining for Clarity and Efficiency - Google has recently overhauled its SEO Starter Guide, a move that marks a significant shift towards simplifying SEO practices for website owners and digital marketers. The revised guide has been condensed from approximately 8,639 words to about 4,058 words, making it nearly 53% shorter than its predecessor. This...
Ep196 - Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency
January 29, 2024 20:36 - 15 minutes - 14.2 MBEpisode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024. 1. Google's SEO Starter Guide Update: Streamlining for Clarity and Efficiency - Google is currently reworking its popular SEO Starter Guide, initially released in 2010 and updated in 2017 to significantly streamline the guide, making it more accessible and relevant for today's website owners. The current SEO Starter Guide, which is about 8,500 words, will be reduced to less than half its ...
Ep195 - Google's Guide to Seamless Website Transition Without SEO Hiccups
January 22, 2024 21:27 - 11 minutes - 11 MBEpisode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024. 1. Google's Guide to Seamless Website Transition Without SEO Hiccups - Google's John Mueller has provided advice for businesses transitioning to a new website without affecting their SEO. This guidance is crucial for small business owners who are considering or in the process of moving to a new website. Mueller emphasized the importance of either removing or updating the old website. Keep...
Ep194 - Google's Clear Message: No 'Perfect Page' Formula for Search Rankings
January 15, 2024 21:15 - 13 minutes - 12.7 MBEpisode 194 contains the Digital Marketing News and Updates from the week of Jan 08-12, 2024. 1. Google's Clear Message: No 'Perfect Page' Formula for Search Rankings - Google's Search Liaison, Danny Sullivan debunked a common myth in SEO: the existence of a 'perfect page' formula for achieving high rankings in search results. Danny emphasized that there is no universal formula or set of rules that websites must adhere to for high placement in search results. This clarification c...
Ep193 - Google's Shift Away from Third-Party Cookies has Started
January 08, 2024 20:07 - 14 minutes - 13.7 MBEpisode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024. 1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in our previous episode that it will begin in January 2024. However, I did not expect it to start so soon. Third-party cookies have long b...
Ep192 - Site Structure Strategy
December 25, 2023 20:28 - 13 minutes - 12.4 MBEpisode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023. 1. Site Structure Strategy - Understanding the basics of SEO (Search Engine Optimization) can significantly enhance your online presence. Gary Illyes from Google has recently shed light on the importance of using a hierarchical site structure for SEO, a strategy crucial for making your website more accessible and understandable to both users and search engines. Illyes explains two types o...
Ep191 - Google Reiterates: Domain Age Does Not Impact Search Rankings
December 18, 2023 21:03 - 15 minutes - 14.3 MBEpisode 191 contains the Digital Marketing News and Updates from the week of Dec 11-15, 2023. 1. Google Reiterates: Domain Age Does Not Impact Search Rankings - In a recent discussion, Google's John Mueller addressed a long-standing question in the SEO community: Does the age of a domain name impact Google search rankings? This topic, often debated among SEO professionals, has been clarified by Mueller, providing valuable insights for business owners looking to understand the nuanc...
Ep190 - Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns
December 11, 2023 21:00 - 10 minutes - 9.58 MBEpisode 190 contains the Digital Marketing News and Updates from the week of Dec 4-8, 2023. 1. Google Ads Responds: Temporary Opt-Out for Search Partner Network in PMax Campaigns - Last week in Ep 189, I highlighted the study by Adalytics that revealed Google search ads were appearing on websites violating Google's own publisher policies. This revelation raised significant concerns among advertisers about the placement of their ads. It seems Google has taken note of these concerns,...
Ep189 - Google Ads Controversy: Ad Placements on Questionable Websites
December 04, 2023 20:41 - 14 minutes - 13.4 MBEpisode 189 contains the Digital Marketing News and Updates from the week of Nov 27-Dec 1, 2023. 1. Google Ads Controversy: Ad Placements on Questionable Websites - A recent study by Adalytics has sparked a debate over the ethical and transparency issues surrounding Google's Search Partner Network (GSP). The report found that Google search ads appeared on websites that violate Google's publisher policies, raising significant concerns for advertisers about where their ads are being ...
Ep188: Overlooked Details That Make or Break Your SEO
November 27, 2023 21:03 - 21 minutes - 19.3 MBEpisode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023. 1. Overlooked Details That Make or Break Your SEO - Search engines look at many factors when determining how to rank web pages in search results. While flashy new SEO trends come and go, focusing on foundational website quality and technical basics tends to pay off more in the long run. Google's John Mueller, Martin Splitt, and Gary Illyes recently delved into the concept of site quality i...
Ep187: Danny Sullivan's Insights on Google's Ranking Misconceptions
November 20, 2023 20:29 - 15 minutes - 14.5 MBEpisode 187 contains the Digital Marketing News and Updates from the week of Nov 13-17, 2023. 1. Danny Sullivan's Insights on Google's Ranking Misconceptions - In a recent presentation, Google's Danny Sullivan addressed a common misunderstanding in the SEO community regarding how search rankings work. He emphasized that the SEO industry might be misinterpreting Google's guidance and documentation. A key example Sullivan provided was the widespread adoption of author pages and bylin...
Ep 186: Google's Cookieless Future Unveiled!
November 13, 2023 21:10 - 16 minutes - 15.2 MBEpisode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023. 1. Google's Cookieless Future Unveiled! - As third-party cookies are being phased out, Google is introducing new, privacy-focused ad targeting methods that rely on first-party data and artificial intelligence (AI). This change, set to take effect in 2024, is crucial for business owners to understand and prepare for. Third-party cookies have long been a staple in digital advertising, enabli...
Ep 185: Mobile-First Indexing: Google's 7-Year Mission Accomplished!
November 06, 2023 20:51 - 17 minutes - 15.8 MBEpisode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023. 1. Mobile-First Indexing: Google's 7-Year Mission Accomplished! - Imagine a world where your smartphone is the key to unlocking the vast potential of the internet. That's the vision Google has pursued for nearly seven years, and they've just announced a significant milestone: the completion of mobile-first indexing. This means that Google now primarily uses the mobile version of conte...
Ep 184: Google Introduces “Search Themes” - A New Optional Performance Max Signal
October 30, 2023 20:35 - 17 minutes - 16.1 MBEpisode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023. 1. Google Introduces “Search Themes” - A New Optional Performance Max Signal : Google has introduced a new feature called "Search Themes" for its Performance Max campaigns. If you're not familiar, Performance Max campaigns use Google's AI to automatically place ads across Google’s landscape after analyzing your budget, assets, feeds, and landing pages to predict valuable placeme...
Ep 183: Microsoft's New Automated Bidding Features for Your Business!
October 23, 2023 19:00 - 13 minutes - 12.6 MBEpisode 183 contains the important Digital Marketing News and Updates from the week of Oct 16-20, 2023. 1. Microsoft's New Automated Bidding Features for Your Business! - Microsoft Advertising has rolled out two automated bidding strategies, Target CPA and Maximize Conversions, to all advertisers. These features aim to simplify the advertising process and are now available in all regions where Microsoft's Audience Ads are served. Automated bidding strategies help you optimize your ...
Ep 182: Google's Demand Gen Ads: The AI-Powered Video Ads
October 16, 2023 19:03 - 14 minutes - 13.4 MBEpisode 182 contains the important Digital Marketing News and Updates from the week of Oct 9-13, 2023. 1. Google's Demand Gen Ads: The AI-Powered Video Ads - If you're using social media platforms like Facebook and Instagram for advertising, you'll want to know about Google's latest ad product: Demand Gen campaigns. Google Ads is a platform that allows you to place advertisements on Google's search engine and other platforms. Demand Gen is Google's newest effort to compete with tr...
Ep 181: 🚨 Google Removes Individual And Ad Group Keyword Forecasting 🚨
October 09, 2023 18:50 - 18 minutes - 16.9 MBEpisode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023. 1. New Courses to Unlock the Power of Reddit Ads - If you're a business owner looking to diversify your online advertising, Reddit has some exciting news for you. The platform has updated its "Reddit Ads Formula" marketing education program, adding a new "Boost 2.0 Certification" to its existing courses. What does this mean for you? It's a golden opportunity to understand Reddit's ...
Ep 180: Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony
October 02, 2023 19:05 - 19 minutes - 17.6 MBEpisode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023. 1. Is Google Lying About Using Clicks in Rankings? A X-Googler Testimony - The debate over whether Google uses clicks as a direct ranking factor has taken a new turn. Eric Lehman, a former 17-year Google veteran who worked on search quality and ranking, recently testified in the ongoing U.S. vs. Google antitrust trial. Lehman stated that Google's machine learning systems, BERT an...
Ep 179: Google's Top Factor in 🔍 Search Indexing!
September 25, 2023 19:39 - 15 minutes - 14 MBEpisode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023. 1. YouTube's New AI-Powered Tools! - YouTube is stepping up its game with a slew of innovative creator tools, including groundbreaking generative AI features. Unveiled at the "Made On" showcase event, the platform introduced the "Dream Screen" generative AI tool, allowing creators to integrate AI-generated video and image backgrounds into their YouTube Shorts. This tool aligns Yo...
Ep178 - Google Announces September 2023 Helpful Content System Update
September 18, 2023 19:07 - 21 minutes - 19.8 MBEpisode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023. 1. TikTok Shop Launches in the US - With inspiring hashtags like #TikTokMadeMeBuyIt, TikTok now aims to revolutionize online shopping culture. TikTok Shop is now officially available in the US, allowing US businesses to sell their products directly on the TikTok platform. TikTok Shop is a social commerce platform that allows users to discover and purchase products directly from the...
Ep177- The Best Way to Do Paid Guest Posting (According to Google)
September 11, 2023 18:38 - 12 minutes - 11.1 MBEpisode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023. 1. Google August 2023 Core Update - Google has confirmed that the August 2023 core update, which began rolling out on August 22, 2023, has completed on Sept 7, 2023. This is the second core update of 2023, following the March 2023 core update. FYI: Core updates are major changes to Google's search algorithm that aim to improve the quality of search results. They are not focused on a...
Ep176- Google Ads Limited Ad Serving Policy: What You Need to Know
September 04, 2023 18:39 - 15 minutes - 14.4 MBEpisode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023. 1. Google Announces Lighthouse 11 with New Accessibility Audits, and LCP Bug Fix - Google PageSpeed Insights (PSI) is a free tool to help you find and fix issues slowing down your web application. PageSpeed Insights (PSI) reports on the user experience of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved. An open-source too...
Ep175- Per Google, A Page Doesn't Have To Be In The Top 10 Results To Be A Featured Snippet
August 28, 2023 19:42 - 22 minutes - 20.4 MBEpisode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023. 1.LinkedIn Makes it Easier to Create and Manage Newsletters - LinkedIn is updating its newsletter creation user interface (UI) to make it easier for users to create and manage their newsletters. The new UI includes a number of improvements, such as a more intuitive design, a preview pane, and the ability to host multiple newsletters. First off, LinkedIn’s rolling out an update...
Ep174- Google Doesn't Use Third-Party SEO Tool Scores for Rankings
August 21, 2023 16:59 - 16 minutes - 15.1 MBEpisode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023. 1. Google Ads Sunsetting Enhanced CPC on Shopping campaigns - Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Google explained that it is adopting more advanced strategies and campaign...
Ep173- Google Warns: Content Pruning Can Hurt Your SEO
August 14, 2023 18:59 - 19 minutes - 17.8 MBEpisode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023. 1. Amazon is Testing AI to Write Product Descriptions for Sellers - Amazon is reportedly testing a generative AI tool for sellers that writes copy for product listings. This marks a significant move in integrating large language models (LLMs) into ecommerce. The tool is anticipated to revolutionize how merchants create and optimize product descriptions. According to a report b...
Ep172-Blocking Banner Ads From Getting Indexed
August 07, 2023 17:02 - 16 minutes - 14.8 MBEpisode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023. 1. OpenAI's GPTBot: The New Web Crawler That's Changing the Game - OpenAI has announced the launch of GPTBot, a new web crawler that uses large language models to crawl the web. GPTBot is designed to be more efficient and effective than traditional web crawlers, and it can be used to collect data for a variety of purposes, including research, development, and marketing. Y...
Ep171-Google's John Mueller: Programmatic SEO is Spam
July 31, 2023 14:13 - 17 minutes - 15.8 MBEpisode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023. 1. Google and Microsoft Ad Revenue Up: What Does This Mean for Marketers? - Google and Microsoft both reported strong earnings for Q2 2023, with ad revenue growth outpacing overall revenue growth. Google's ad revenue was up 3.3% year-over-year (revenue increased by $1.85 billion from the previous year, while YouTube ad revenue was $7.67 billion, up from $7.34 billion in 2022), w...
Ep170-Should You Match Google's Rewritten Titles?
July 24, 2023 17:36 - 18 minutes - 16.8 MBEpisode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023. 1. Sell Directly on TikTok with WooCommerce - WooCommerce and TikTok have partnered to allow WooCommerce merchants in the United States to sell directly on TikTok. This new program, currently in beta, gives store owners access to an audience of over 150 million, 61% of which engage in ecommerce behavior. To participate in the program, merchants must have a WooCommerce store in th...
Ep169 - LLMs for SEO: A Recipe for Disaster?
July 17, 2023 18:36 - 21 minutes - 19.8 MBEpisode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023. 1. ByteDance's CapCut Plugin Uses AI to Automate Video Creation - ByteDance, the parent company of TikTok, has released a new plugin for ChatGPT that allows users to create videos with AI. The new plugin leverages generative AI to create everything you need for publishing video content on TikTok and other social channels. It only takes a one-sentence prompt to describe the vide...
Ep168 - Meta Launches Threads: Twitter Copycat - App Reaches 80 Million Users in 48 Hours
July 10, 2023 16:51 - 5 minutes - 4.63 MBEpisode 168 contains the notable Digital Marketing News and Updates from the week of July 3 - 7, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Meta Launches Threads: Twitter Copycat - App Reaches 80 Million Users in 48 Hours - Threads, an Instagram app for text-based messaging, has seen a meteoric rise in number of signups within the first 48 hours. The app, which was launched on July 7, 2023, h...
Ep167 - Navigating New Norms: Google Ads Tightens Rules on Third-Party Click Tracking
July 03, 2023 19:34 - 17 minutes - 16.2 MBEpisode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Time's Up for Universal Analytics (UA): Embrace Google Analytics 4(GA4) Now - The transition from Universal Analytics (UA) to Google Analytics 4 (GA4) has officially started, marking a significant shift in the digital marketing landscape. With the disco...
Ep166 - Microsoft Launches AI-Powered Advertising Tool That Can Help You Increase Your Conversion Rates
June 26, 2023 18:34 - 16 minutes - 14.9 MBEpisode 166 contains the notable Digital Marketing News and Updates from the week of June 19 - 23, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. YouTube's New Thumbnail A/B Testing Tool - YouTube has launched a new thumbnail A/B testing tool that allows creators to test different variations of their thumbnail images to see which one performs best. The tool is currently in live testing with a sma...
Ep165 - Google Merchant Center Updates: What You Need to Know
June 19, 2023 19:50 - 14 minutes - 13.2 MBEpisode 165 contains the notable Digital Marketing News and Updates from the week of June 12 - 16, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. LinkedIn Removes Carousel Posts, Profile Videos, and In-Image Links - LinkedIn is removing native carousel posts, profile videos, and the ability to embed clickable links within the image or video of your posts. These changes will take effect on June 26...
Ep164 - Apple Amps Up Privacy: A Glimpse at iOS 17 and macOS Sonoma
June 12, 2023 18:41 - 27 minutes - 24.8 MBEpisode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google’s Structured Data Validator vs Schema.org -During June 2023, Google SEO Office Hours, Google’s Martin Splitt answered a question about structured data validation and how Google’s validator can show different results than the Schema.org validator. ...
Ep 163 - Microsoft Introduces New Insights for Universal Event Tracking Tags
June 05, 2023 17:39 - 16 minutes - 14.7 MBEpisode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. Google Search Console Insights Adds New Report to Track Growing Content - Google has added a new report to Search Console Insights that track your content's growth over time. The report shows you how many impressions and clicks your content has recei...
Ep161 - Google's John Mueller on "Gambling with SEO shortcuts"
May 22, 2023 15:42 - 18 minutes - 17.3 MBEpisode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show. 1. HomeAdvisor Penalized by FTC for False Claims - HomeAdvisor, a popular online marketplace for home improvement services, has been penalized by the Federal Trade Commission (FTC) for making false claims about the quality of leads it sells to service provid...
Ep160 - New Core Web Vitals Metric to Take Effect in 2024: Here's What You Need to Know
May 15, 2023 17:08 - 27 minutes - 25 MBEpisode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show. 1. Scammers Are Exploiting Verified Accounts on Facebook and Instagram to Defraud Users - Scammers are exploiting verified accounts on Facebook and Instagram to defraud users by posing as official Meta providers. These hackers have managed to gain access to a range of ve...
Ep159 – Google: “Coming Back Soon” Pages For Site Migrations
May 08, 2023 16:39 - 21 minutes - 19.4 MBEpisode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023. 1. Google Updates Guidance For Cross-Domain Canonicals – Google has updated its help documentation for canonicalization. It removed a line about syndicated content and also updated a line about noindex to prevent selection of a canonical page within a single site. Per Google, “The canonical link element is not recommended for those who wish to avoid duplication by syndication partne...
Ep158 - What’s The Ideal Number Of Products On A Page For It To Rank Well?
May 01, 2023 18:50 - 26 minutes - 24 MBEpisode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023. 1. Snapchat Reports Lower Revenue In Q1’23 - Snapchat has released it Q1’23 earnings report. First off, on active users – Snap added 8 million more total daily actives in Q1, taking it to 383 million daily users. Their growth is essentially flat in the US, its most lucrative market, and EU while they continue to gain momentum in the ‘Rest of World’ category, with Indian users, in p...
[Ep157] - Google Adds Page Experience To ‘Helpful Content’ Guidance
April 24, 2023 18:57 - 21 minutes - 19.5 MBEpisode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023. 1. Twitter Requires All Advertisers To Pay For Verification First - Twitter has informed all advertisers that they’ll have to sign up to either Twitter Blue or Verification for Organizations in order to keep running ads in the app. In effect, this now means that brands will have to pay Twitter $8 per month for a blue tick, or $1,000 per month for its Verification for Organizations ...
[Ep156] - Are Backlinks Still Relevant In 2023?
April 17, 2023 19:08 - 27 minutes - 24.8 MBEpisode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023. 1. Microsoft Ads Launches PLA Extensions - PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with a single budget while automatically optimizing for the best balance of performance and reach. What are onsite and offsite ads? Advertising your products on a retailer’s website (known as “ons...
[Ep155] - Does Pagination Impact Google Crawl Budget?
April 10, 2023 16:30 - 22 minutes - 20.8 MBEpisode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023. 1. Microsoft Professional Service Ads Available for Select Verticals Worldwide - Microsoft Advertising has launched Professional Service Ads help consumers connect directly to professionals in a variety of industries such as insurance, real estate, doctor & clinics, tax services and home services. This is great news for agents, advisors, or consultants. Microsoft is recommending a b...
[Ep154] - Google’s Advice On Identifying and Analyzing WebSite Traffic Drop
April 03, 2023 17:45 - 22 minutes - 21 MBGet up to speed with the Digital Marketing News and Updates from the week of Mar 27-31, 2023. 1. Twitter Publishes its Tweet Ranking Algorithm - As promised by Twitter chief Elon Musk earlier in March,, Twitter has published its recommendation algorithm code on GitHub for everyone to see. Also important to note that Twitter hasn’t included the weighting info connected to each element - i.e. how much emphasis each factor gets in driving the final output results. Despite Twitter noti...