This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing artwork

TWiLBM #191: The in-experience store episode

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

English - July 21, 2014 13:00 - 414 MB Video - ★★★★★ - 1 rating
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Previous Episode: TWiLBM #190: Free our reservations!
Next Episode: TWiLBM #192: Jesus Jones had it right

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed beacons in every store on Regent St).


 

Full show notes can be found here: http://untether.tv/2014/twilbm-191-the-in-experience-store-episode/