This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing artwork

TWiLBM #189: Colgate kicks cavities in Myanmar

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

English - July 07, 2014 12:14 - 458 MB Video - ★★★★★ - 1 rating
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Previous Episode: TWiLBM #188: We don't use steroids but we do bite
Next Episode: TWiLBM #190: Free our reservations!

Welcome to episode #189. On the show: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat's Thermodo weather keychain; Colgate helps the teeth of Myanmar's children; RF's alternative to wearable tech; Mind Pong by the Brain Tumour Charity; Apple patents location-based security; Ikea Russia builds a website inside of Instagram; Interactive music without learning an instrument. Our special guest this week is Howard Curtis of MapCo and our resource of the week explores why national brands must adapt to the changing traveler behaviour by Placeable.


 


Full show notes can be found here: http://untether.tv/2014/twilbm-189-colgate-kicks-cavities-in-myanmar/