TWiLBM #142: Geo-conquesting rules
This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing
English - August 12, 2013 11:17 - 281 MB Video - ★★★★★ - 1 ratingBusiness Technology rob woodbridge untether asif khan thelbma com location based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On the show: WillCall raises money and looks to be the Square for concerts. Spotsetter launches (and we wonder why). Pizza Hut goes responsive with Amaze. Tradus brings location to online product search. Geolog helps conserve battery power through smart GPS use. Bytelight launches their Light Field Communications Reader. iOS 7 will track your every move. Wistia co-founder Chris Savage on location and video. Chuck Martin on getting a better deal by carrying a mobile device. PayPal's Q2 look at the impact of location based marketing.
A few announcements
- Do you have a location based marketing question? Ask us here and we’ll answer it on an upcoming show.
Featured Guest: Chris Savage Wistia (30:00)
A Mobile Minute with Chuck Martin: Are mobile shoppers getting better deals? (7:30)
Location fascination of the week: Hulafrog (9:36)
Top news of the week
1. WillCall raises $1.2M to be the Square for concerts (13:30)
2. Launch of SpotSetter (20:13)
3. Pizza Hut and Amaze deliver new responsive website (23:05)
4. Tradus location-based marketplace – find the product near me (26:00)
5. Geolog helps save your battery thru smart GPS for Android (35:15)
6. Bytelight launches Light Field Communications Reader (38:35)
7. iOS 7 and location tracking (42:25)
Resource of the week: PayPal – Location-Based Mobile Advertising: Q2 Highlights (48:15)