This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing artwork

TWiLBM #117: You say acquired, we say acqui-hired

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

English - February 18, 2013 03:35 - 306 MB Video - ★★★★★ - 1 rating
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Previous Episode: TWiLBM #116: What smell would you bottle?
Next Episode: TWiLBM #118: Girl Scouts Gone Wild (for mobile)

On today’s show: Asif’s app fascination is Talkbits – this generations version of the CB radio, Weve wastes no time and starts working with Virgin Records, big quick-serve restaurants Olive Garden and Applebee’s get into the location marketing game, Yahoo! destroys (er, acqua-hires) Alike, and we get a glimpse of the future of the insurance industry from Spain. Plus, Sompa Karjalainen, founder of Moves stops by and our resource of the week shows the power of big data.