This week I sat down with Kat Farmer ( @doesmybumlook40 ), the straight talking influencer in her 40s whose instagram stories have become legendary and whose realistic and accessible approach to personal styling has gained her a cult following of nearly 150,000 followers. Our focus this episode was ethical influencing, keeping an authentic voice to your audience and how to navigate the social media landscape in an honest way (with a few funny anecdotes sprinkled in, as always!). 

Catch Kat on instagram (her stories are AMAZING) and on her latest TV show on BBC1 'You are What you Wear', coming out June 9th.

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Follow Kat on instagram : @doesmybumlook40