This Old New Business with Jeff Korhan
74 episodes - English - Latest episode: almost 8 years ago - ★★★★★ - 33 ratingsThis Old NEW Business with Jeff Korhan Is a weekly podcast show featuring SALES and MARKETING Experts sharing how businesses are successfully taking old practices for building profits, and making them new again - by adapting to a DIGITAL, SOCIAL, and GLOBAL world. You get inspirational stories and productivity tips to accelerate your business and personal growth.
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Episodes
Marketing Systems: How Guiding the Customer Journey with Content Works
July 19, 2016 23:26 - 26 minutes - 21.6 MBJohn Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and also the founder of the Duct Tape Marketing Consultant Network. Think of Marketing as Value (Like a Product) Instead of thinking of marketing as something you do for or with your prospective buyer, consider it to be value that is baked into your products and services. Marketing content is the voice that conveys your core message to ide...
Audience Engagement: The Content Secret of the Audience of One
June 27, 2016 06:30 - 37 minutes - 29.8 MBJerod Morris is VP of Marketing for Rainmaker Digital. Jerod manages the ongoing education at Digital Commerce Institute, which is hosted on the Rainmaker platform. He also hosts The Showrunner, The Digital Entrepreneur, and Assembly Call podcast shows. Trust the Fundamentals of Engagement Early in his career, Jerod Morris found himself selling a product door-to-door. Those one-to-one selling experiences are great teachers. According to Jerod, "You learn to listen, ask a question, and pa...
Owners Mindset: Getting Programmed for Customer Success
June 14, 2016 07:30 - 28 minutes - 23 MBChris Brogan has worked with some of the biggest brands, like Disney, Microsoft, and Google. He is also the CEO of Owner Media Group, a sought after public speaker, and the New York Times bestselling author of eight books and working on his ninth, How to Win. Brogan provides education and tools to help you make your life and your business thrive, by teaching you which actions will get you what you want. Chris Brogan believes our core duty as owners is to serve. That mindset can belong to t...
Small Town Marketing: What Businesses Need to Know
May 24, 2016 16:39 - 36 minutes - 29.2 MBTom Egelhoff believes the best marketing is happening somewhere every day and all you have to do is find what works and apply that to your market. In addition to being a Vietnam veteran, Tom is also a veteran of 25 companies in 18 industries. His experience includes selling sewer piping, retail furniture, technology, commercial buildings, and being the founder of his own successful marketing agency. He is also a radio talk show host, blogger, podcaster, and small town marketing and adver...
Content Strategy: Takeaways from Social Media Marketing World 2016
April 25, 2016 20:02 - 31 minutes - 25.3 MBFrank Kenny has twice been a guest on the show. This week he graciously interviews me to discover and share the top takeaways from Social Media Marketing World 2016, which was hosted in San Diego, CA last week. Now that Social Media Marketing World has grown to over 3,000 attendees from around the world, one might imagine it would be difficult to get results. However, with over 200 volunteers, hundreds of educational sessions, and many networking opportunities, just a little planning made ...
Small Business PR: How to Build Relationships with Journalists
April 15, 2016 18:46 - 32 minutes - 25.8 MBGini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro. How to Reach out To Journalists You can find journalists on Twitter or LinkedIn, but one of the best ways is to simply Google a topic or category to find journalists that are writing on topics relevant to your exper...
Marketing Systems: How to Take the Actions that Get Results
March 31, 2016 21:25 - 35 minutes - 28.3 MBDavid Newman is a nationally-recognized marketing systems expert and author of the Amazon #1 bestseller, Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition. He runs a marketing and training firm dedicated to helping speakers, authors, consultants, and high-fee experts maximize their influence, impact, and income. David's instant-action marketing advice has been featured and quoted in The New York Times, Fortune, Entrepreneur Magazine, and h...
Get Motivated: How to Turn Setbacks into Success
March 18, 2016 21:49 - 33 minutes - 27.2 MBDr. Willie Jolley is the host of the #1 motivational radio show on SiriusXM Radio, The Willie Jolley Wealthy Ways Show. He is also a hall of fame speaker and author of a number of bestselling books, including It Only Takes a Minute to Change and A Setback is a Setup for a Comeback. His goal in this show is helping you to get motivated to live better and achieve more. Willie Jolley started his career as a musician, but despite making nightclub owners wealthy his band was fired. He said the k...
Podcast Guest: How to Be the One That Gets Invited Back
March 11, 2016 17:42 - 26 minutes - 21.3 MBMark Sanborn is a hall of fame speaker and author of the international bestseller The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary. His expertise on leadership, team building, and customer service has been shared with thousands of audiences around the world. Mark Sanborn shares seven steps to follow that will make your podcast guest appearance one that is memorable and value-packed, so that you become the one that gets invited back and recommen...
Google Analytics: How to Build Better Website Traffic
March 04, 2016 22:44 - 28 minutes - 22.9 MBMike Gingerich is President of web agency Digital Hill Multimedia and co-founder of TabSite.com contest app for Facebook. He has a passion for business development, marketing, and travel. In this episode, we continue the conversation we started with Andy Crestodina on how to use Google Analytics to improve website SEO. Mike Gingerich details the essentials you need to know for using Google Analytics to discover the behaviors of visitors interacting with your websites. Get in touch with Mik...
Business Networking: The Art of Connecting, Learning and Helping
February 19, 2016 17:11 - 31 minutes - 24.9 MBMichael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way. He notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outc...
Professional Speaker: How to Get Paid to Speak to Your Target Audience
February 12, 2016 18:35 - 36 minutes - 29.5 MBThere are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jac...
Editorial Guidelines: How to Publish Content that Builds an Audience
February 06, 2016 18:24 - 20 minutes - 16.5 MBMany small businesses understand and use an editorial calendar to plan the consistent publishing of content. Consistent publishing is essential, but it is also vital to have guidelines for assuring that content meets the expectations of its targeted audience. In this, our first 2016 episode of This Old New Business Jeff Korhan discusses why breaking your publishing schedule is not a good thing to do, but it's better than publishing content that does not merit the attention of your audience....
Website SEO: How to Use Analytics and Content to Improve Google Rankings
December 29, 2015 07:30 - 35 minutes - 28.3 MBAndy Crestodina is a co-founder of Orbit Media, an award-winning 38-person web design company in Chicago. Andy has written hundreds of articles on topics like content strategy, search optimization, social media and Google Analytics. He is also the author of Content Chemistry: An Illustrated Handbook for Content Marketing.
Digital Productivity: How to Grow a Loyal Community
December 18, 2015 19:21 - 32 minutes - 26.1 MBFrank Kenny is a longtime entrepreneur and former chamber of commerce CEO. He is the founder of a number of educational communities designed exclusively for chambers and their members, including an active Facebook Group and Business Pros Insider, which provide strategies and advice on social media and digital marketing.
Data Visualization: How to Tell Stories with Data
December 09, 2015 09:00 - 31 minutes - 25.4 MBCole Nussbaumer Knaflic tells stories with data. She is the author of Storytelling with Data: A Data Visualization Guide for Business Professionals (Wiley) and writes the popular blog storytellingwithdata.com. Her well-regarded workshops and presentations are highly sought after by data-minded individuals, companies, and philanthropic organizations all over the world.
Expert Niche: How to Build a Profitable Speaking and Consulting Business
December 02, 2015 16:17 - 30 minutes - 24.5 MBSteve Coscia helps his mechanical trades clients make more money through improved customer retention and increased upselling. He is a customer service, supply chain and logistics management expert and author of numerous business books, videos and audio programs.
Magnetic Marketing: The Art of Attracting Business
November 25, 2015 08:00 - 30 minutes - 24.2 MBJoe Calloway is a speaker, business author, and is the Executive In Residence at Belmont University's Center For Entrepreneurship. Joe helps entrepreneurs and owners improve performance and grow their business.
Authentic Speaking: How to Master Every Stage Performance
November 18, 2015 07:30 - 41 minutes - 33.4 MBMichael Port has been called “an uncommonly honest author" by the Boston Globe, a "marketing guru" by The Wall Street Journal, and a “sales guru” by the Financial Times. Michael Port is a NY Times bestselling author of six books including, Book Yourself Solid, and his hot new release, Steal the Show.
Digital Innovation: How Millennials are Redefining Work
November 11, 2015 15:29 - 35 minutes - 28.4 MBRyan Jenkins is a speaker, author, and podcaster whose insights have been shared in Forbes, Fast Company and Mashable. He helps organizations better lead, communicate, engage, and market to the Millennials and Generation Z (the post-Millennial generation).
Intentional Selling: How to Plan for Sales Productivity
November 04, 2015 07:30 - 34 minutes - 28 MBMark Hunter is known as "The Sales Hunter" because of his global reputation for helping sales teams and sales professionals find better prospects and close them at a higher price. He is the author of High-Profit Selling and watch for his next book in 2016, High-Profit Prospecting.
Network Influence: How to Use LinkedIn to Grow Your Business
October 19, 2015 19:34 - 34 minutes - 27.3 MBStephanie Sammons is a Gen X corporate renegade turned entrepreneur and author of Linked to Influence, an Amazon #1 bestseller. Stephanie is also a speaker, coach, and online thought leader who teaches entrepreneurs how to build digital (and real-life) influence to achieve their ideal work life.
Content Experiences: How to Create More Impact with Less
September 28, 2015 06:30 - 33 minutes - 27.2 MBRobert Rose is in the business of helping marketers become stellar storytellers. As a strategist, Robert is the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Consultant for Digital Clarity Group. As an author, Robert’s new book Experiences: The 7th Era Of Marketing has been called "a treatise, a call to arms and a self-help guide for creating the experiences that consumers will fall in love with.”
Buyer Personas: Insights for Experience Driven Marketing
September 21, 2015 06:00 - 38 minutes - 31 MBAdele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
Content Movement: How to Get Your Share of the Conversation
August 31, 2015 17:46 - 33 minutes - 27 MBMark is a globally recognized author, keynote speaker, educator, and a business consultant who blogs at {grow.} In addition to teaching graduate marketing classes at Rutgers University, Mark has written five bestselling books, including the Tao of Twitter (the #1 book on Twitter in the world), Return on Influence, and most recently, The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business.
Instinctive Action: How to Maximize Personal Productivity and Energy
August 21, 2015 16:09 - 40 minutes - 32.6 MBJason Cupp is a former entrepreneur turned Kolbe Certified growth consultant, team builder and motivational speaker. His knowledge and experience on everything from sales and marketing to crisis management have put him in front of businesses across North America and Western Europe, including extensive work within the real estate investment community.
Buyers Journey: Mining Insights that Drive Results
August 14, 2015 06:30 - 38 minutes - 30.7 MBJohn Ferrara has over 20 years of experience in customer relationship management (CRM) and sales force automation (SFA). An entrepreneur at heart, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange. In 2009 he founded Nimble Inc, which produces the popular Nimble Social CRM.
Social Selling: Taking Action for Your Customers
August 05, 2015 06:30 - 28 minutes - 23.2 MBJeffrey Hayzlett is the former CMO of Kodak and host of The C-Suite with Jeffrey Hayzlett. He imparts lessons that dare companies and their leaders to define where they want to go and fearlessly do what it takes to get there, by caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles.
Meditation Practice: How to Be a Better You
July 16, 2015 06:30 - 21 minutes - 17.6 MBJeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps organizations adapt traditional business growth practices to a digital, social and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Personal Branding: How to Achieve Consistent Marketing Clarity
June 29, 2015 06:30 - 29 minutes - 23.4 MBLarry Winget is a bestselling author, television personality, social commentator and internationally acclaimed speaker. His newest book, Grow A Pair: How To Stop Being a Victim and Take Back Your Life, Your Business and Your Sanity is a New York Times and Wall Street Journal bestseller. In addition to starring in his own television series on A&E, Larry has appeared on Dr. Phil, The Today Show, and in three national television commercials. Larry’s expertise extends from business success to pa...
Adaptive Content: How to Map and Manage The Buyers Journey
June 15, 2015 06:00 - 26 minutes - 21.3 MBJeff Korhan is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
LinkedIn Publishing: Build Your Influence with Customer Facing Media
June 02, 2015 13:45 - 35 minutes - 28.2 MBViveka von Rosen is the author of LinkedIn Marketing: An Hour a Day, and known internationally as the “LinkedIn Expert”. Her seminars, workshops and programs have trained over 100,000 people, including executives at several Fortune 500 Companies. Forbes listed her as a top social media influencer for 3 years running, and she has been cited and featured in Money Magazine, CNN, Fortune, Mashable, Social Media Examiner and many other leading publications and events.
Direct Marketing: Using Education as a Competitive Advantage
May 26, 2015 06:00 - 35 minutes - 28.3 MBEd LaFlamme is the author of the nationally acclaimed book, Green Side Up: Straight Talk on Growing and Operating a Profitable Landscaping Business. He was formerly the founder of the largest landscape maintenance company in the state of Connecticut, which he later sold to Landcare USA. Today Ed is a professional speaker and partner in The Harvest Group, where he mentors aspiring landscape businesses nationwide.
Distinction Marketing: How to Attract Customers with Clarity
May 19, 2015 06:00 - 34 minutes - 28 MBScott McKain is an internationally known authority who helps organizations create distinction in every phase of business and teaches how to deliver an Ultimate Customer Experience®. His book, "Create Distinction" was named by 30 major newspapers as one of the "Ten Best Business Books" of the year -- and he is member of the Professional Speakers Hall of Fame.
Live Events: Delivering the Social Media Marketing World Experience
May 11, 2015 06:30 - 39 minutes - 31.5 MBPhil Mershon is the director of events for Social Media Examiner, where he oversees two signature events: Social Media Marketing World and Social Media Success Summit. Previously, Phil was a training consultant with Koch Industries, a systems analyst for Boeing, and spent over 18 years working for churches and non-profits in leadership roles. Phil is also a jazz saxophonist and songwriter.
Podcasting Style: How One Successful Podcast Attracts Listeners
May 04, 2015 13:43 - 34 minutes - 27.3 MBJoel Boggess is the host of the award-winning “ReLaunch” podcast show, and the author of the #1 Amazon bestselling book – Finding your Voice. Joel is passionate about sharing fresh ideas, success tips and inspiration through real life stories, and has a personal goal to help millions.
Team Building: How to Train for Productivity and Profits
April 24, 2015 19:12 - 37 minutes - 29.7 MBShelia Butler is a growth strategist, team-builder, and host of To The Trade Radio and Successful Women Talk. She works hands-on with To-The-Trade professionals helping them solve their toughest and most critical business challenges. Shelia was formerly Co-Owner and Chief Operating Officer of Aidan Gray Home. After selling that business in 2010, she started a consultancy to help other businesses build more repeatable profits.
Business Leadership: Moving from Connections to Relationships
April 17, 2015 06:30 - 32 minutes - 26.2 MBMark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary.
Nurture Marketing: How to Be Remembered When Buyers are Ready
April 10, 2015 04:30 - 34 minutes - 27.4 MBRandall Craig helps organizations land their digital strategy airplane through a more integrated approach to marketing. Randall has been advising on Web Strategy since 1994, and he is the author of 7 books, including The Everything Guide to Starting an Online Business, Social Media for Business, and Online PR and Social Media.
Small Business Taxes: How to Pay the Right Amount
April 03, 2015 04:30 - 29 minutes - 27.2 MBBarbara Weltman is an attorney and a nationally recognized expert in taxation for small businesses, as well as the author of many top-selling books on taxes and finance, including J.K. Lasser's Small Business Taxes 2015: Your Complete Guide to a Better Bottom Line.
Social Selling Tips: Converting Trust into Profits
March 27, 2015 04:30 - 21 minutes - 19.8 MBJeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Social Selling: Getting Buyers to Know, Like and Trust Your Business
March 23, 2015 04:30 - 28 minutes - 26.3 MBJeff Korhan, MBA is the author of Built-In Social and host of This Old New Business podcast. He helps businesses adapt their traditional sales and marketing practices to a digital, social, and global world. Jeff is a trainer and coach for small business, and a keynote speaker for the associations and member organizations that support them. Connect with him on Twitter @jeffkorhan and learn more at JeffKorhan.com
Business Blogging: How to Build Trust and Gain Customers
March 13, 2015 19:11 - 42 minutes - 38.5 MBLinda Dessau is the author of Write Your Way to More Clients Online. She launched Content Mastery Guide in July 2005 to help business owners grow their blogs and be more effective on social media. Her work has appeared at Content Marketing Institute, Social Media Examiner, and Costco Connection Canada.
Subscription Relationships: How to Build Sustainable Business Value
March 06, 2015 14:05 - 32 minutes - 29.3 MBJohn Warrillow is the creator of The Value Builder System, a statistically proven methodology for improving a company’s value. John is also the creator of The Sellability Score, and the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. Johns new book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House ...
Content Warfare: Writing a Marketing Anthem
February 27, 2015 22:44 - 40 minutes - 36.9 MBRyan Hanley is the Vice President of Digital Marketing for TrustedChoice.com, a national lead generation platform delivering over 7,000 leads a month to insurance agents across the country. Ryan also produces the Content Warfare Podcast -- and recently published his first book, Content Warfare: How to find your audience, tell your story, and win the battle for attention online.
Podcasting for Events: How to Create Valuable Content and Networking
February 20, 2015 05:30 - 42 minutes - 38.8 MBCraig Price is the host and producer of the popular Reality Check with Craig Price podcast. Each week Craig Price sits down to discover the "reality" of someone's profession or expertise. You can listen to past episodes and subscribe to his podcast at realitycheckpodcast.com
Planning is Everything: How to Improve Business Performance
February 12, 2015 05:30 - 33 minutes - 31.1 MBJoe Calloway is a consultant, speaker, and author who helps successful businesses improve performance and grow. Joe is the author of the books Be The Best At What Matters Most and Becoming A Category of One.
International Selling: How to Be Ready for The Next Opportunity
January 30, 2015 18:42 - 38 minutes - 35.3 MBMartin Limbeck is an international sales authority, sought after keynote speaker, and the author of NO Is Short for the Next Opportunity. He draws on real-life sales experiences to help business owners and sales professionals develop pride, passion, and perseverance so they will love their work and close more deals.
Modern Media: How To Build Your Business Reputation
January 19, 2015 19:17 - 29 minutes - 27.3 MBGini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and the founder of Spin Sucks Pro.
Business Communication: How to Build Relationships with Technology
January 13, 2015 21:33 - 41 minutes - 38.2 MBTerry Brock is a communicator. He is a columnist with Business Journals (which includes 43 papers that receive 40 million monthly page views). He is also a Hall of Fame speaker, former Editor-in-Chief for AT&T's blog, and former Chief Enterprise Blogger for Skype. He helps organizations leverage technology and build business relationships with time-honored principles.