"I was inspired to write this book, UNLEASHING THE INNOVATORS, because I love big companies, I worked in one for 25 years, and in my consulting practice, company after company I meet is struggling with culture change, and revitalization, and growth, and energy, and risk and dealing with fear of failure. And many of them were using startups to try to kind of put new energy into the company. And yet, I didn’t think there was a playbook for that."