S1 E90: David Hoffeld, Author of The Science of Selling

This Is the Author

English - November 29, 2016 14:44 - 5 minutes - 1.29 MB - ★★★★★ - 20 ratings
Arts business entrepreneur entrepreneurship marketing health finance leadership entrepreneurs interview fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: S1 E89: Lisa Napoli, Author of Ray and Joan

Next Episode: S1 E91: Carrie Fisher, Author of The Princess Diarist

"I was inspired to write 'The Science of Selling' because I realized that many of the most common sales practices actually conflict with what behavioral science and neuroscience has proven regarding how our brains are wired to be influenced and construct buying decisions."