Episode 5: Crispin Read - Don't Create a Category

This is Product Marketing

English - October 05, 2020 12:00 - 8 minutes - 5.63 MB - ★★★★ - 14 ratings
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Previous Episode: Episode 4: Crispin Read - What Is a Product?

Next Episode: Episode 6: Maria Ross - The Empathy Edge

In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more, please check out article"Don't create a category" on productmarketinghive.com.