Episode 25: Jennifer Crawford - Developing Buyer Personas

This is Product Marketing

English - June 28, 2022 12:00 - 23 minutes - 16.3 MB - ★★★★ - 14 ratings
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Previous Episode: Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management

Next Episode: Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing

In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shares her process of developing buyer personas.

For more information, please check out Jennifer's article: How to Develop Buyer Personas in Four Easy Steps.