Episode 21: SJ Petteruti - A Repeatable Process for Developing Product Messaging

This is Product Marketing

English - February 14, 2022 16:00 - 29 minutes - 20 MB - ★★★★ - 14 ratings
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Previous Episode: Episode 20: Caryne Say - Getting Started with Account Based Marketing

Next Episode: Episode 22: Janaki Nori - Driving the Product Adoption Program

In this episode, Louise Liu and SJ Petteruti, the Product Evangelist at Salsify, discuss product messaging. SJ shares a repeatable process he often uses for developing product messaging, and his thoughts on how to interact with analysts in a meaningful way.