Jay Hasbrouck 'The power of ethnographic thinking in Design'

The Human Centered Design Podcast (Premium)

English - April 24, 2018 05:00 - 29 minutes
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This is HCD is brought to you by Humana DesignIn this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.

Jays website

Jay Hasbrouck on LinkedIn

Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'

This is HCD is brought to you by Humana Design

In this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.

Jays website
Jay Hasbrouck on LinkedIn

Buy Jay's book 'Ethnographic Thinking: From Method to Mindset (Anthropology & Business)' on Amazon'