Amy Bucher 'Understanding Behaviour Change Design and how it co-exists and compliments other design disciplines'

In this episode, I chat with the wonderful Amy Bucher, VP of Behavior Change from Mad*Pow in Boston in the United States. We chat about the emerging role of behavior change design and how it intersects with other disciplines like service design and user experience. I'll also cover off my personal unease with behavior change design, and unpack its ethical use - and sometimes its misuse - across industries.

Amy gives fascinating examples of her work in healthcare and how she has used behavior change design to help improve the lives of people using those services. And we discuss how behavior change design practitioners sit within a more traditional design process and discuss the origins of her new book Engaged: Designing for Behavior Change on Rosenfeld Media.

Now the folks over at Rosenfeld Media are amazing supporters of This is HCD and have given our listeners an exclusive 15% discount on Amys book!

So all you have to do is go over to Rosenfeld Media and use the code HCDENGAGED to get the discount.

https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/

https://www.madpow.com/

Amy on Twitter / https://twitter.com/amybphd

Amy on LinkedIn / https://www.linkedin.com/in/amybucher/

This is HCD Network

Design Politics Conference site

Power of Ten with Andy Polaine

EthnoPod with Jay Hasbrouck

Bringing Design Closer with Gerry Scullion

ProdPod with Adrienne Tan

Getting Started in Design with Gerry Scullion

Talking Shop with Andy Polaine and Gerry Scullion

Decoding Culture with Dr. John Curran

Connect with This is HCD

Follow This is HCD us on Twitter

Follow This is HCD on Instagram

Sign up for our newsletter (we have lots of design giveaways!)

Join the practitioner community on This is HCD Slack Channel

Read articles on our This is HCD Network on Medium

In this episode, I chat with the wonderful Amy Bucher, VP of Behavior Change from Mad*Pow in Boston in the United States. We chat about the emerging role of behavior change design and how it intersects with other disciplines like service design and user experience. I'll also cover off my personal unease with behavior change design, and unpack its ethical use - and sometimes its misuse - across industries.

Amy gives fascinating examples of her work in healthcare and how she has used behavior change design to help improve the lives of people using those services. And we discuss how behavior change design practitioners sit within a more traditional design process and discuss the origins of her new book Engaged: Designing for Behavior Change on Rosenfeld Media.

Now the folks over at Rosenfeld Media are amazing supporters of This is HCD and have given our listeners an exclusive 15% discount on Amys book!

So all you have to do is go over to Rosenfeld Media and use the code HCDENGAGED to get the discount.

https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
https://www.madpow.com/
Amy on Twitter / https://twitter.com/amybphd

Amy on LinkedIn / https://www.linkedin.com/in/amybucher/

This is HCD Network

Design Politics Conference site
Power of Ten with Andy Polaine
EthnoPod with Jay Hasbrouck
Bringing Design Closer with Gerry Scullion
ProdPod with Adrienne Tan
Getting Started in Design with Gerry Scullion
Talking Shop with Andy Polaine and Gerry Scullion
Decoding Culture with Dr. John Curran

Connect with This is HCD

Follow This is HCD us on Twitter

Follow This is HCD on Instagram

Sign up for our newsletter (we have lots of design giveaways!)
Join the practitioner community on This is HCD Slack Channel

Read articles on our This is HCD Network on Medium