It Really Is All About the Hype

Thinkset Podcast

English - January 07, 2022 14:50 - 34 minutes - 21.9 MB - ★★★★★ - 32 ratings
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Previous Episode: Creating a Symphony of Data Analytics

Next Episode: Using Technology to Automate Business Processes

BRG’s Michael Jelen is joined by Michael Schein, the head hype man of MicroFame Media and author of The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. They discuss how important hype is in reaching your target market and getting out the word to your audience.