April Pride co-founded The High Guide with Ellen Scanlon in 2019. A serial creative entrepreneur, April spent time in the worlds of architecture, fashion, and design before finding her way to cannabis. In 2016, she launched Van der Pop, a woman-focused brand offering stylish accessories to store, smoke, and share cannabis. April soon realized the need for education and quickly added an education division to Van der Pop. The company quickly became one of North America’s most recognized cannabis brands for women and was acquired in 2018, by Canopy Growth Corporation, the world's largest cannabis company. With The High Guide, April continues her work educating women on the potential of cannabis for their personal health and happiness. April is a graduate of the University of Virginia's School of Architecture and earned her M.A. at Parsons School of Design.
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April Pride co-founded The High Guide with Ellen Scanlon in 2019. A serial creative entrepreneur, April spent time in the worlds of architecture, fashion, and design before finding her way to cannabis. In 2016, she launched Van der Pop, a woman-focused brand offering stylish accessories to store, smoke, and share cannabis. April soon realized the need for education and quickly added an education division to Van der Pop. The company quickly became one of North America’s most recognized cannabis brands for women and was acquired in 2018, by Canopy Growth Corporation, the world's largest cannabis company. With The High Guide, April continues her work educating women on the potential of cannabis for their personal health and happiness. April is a graduate of the University of Virginia's School of Architecture and earned her M.A. at Parsons School of Design.

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