Branding

Part 3 in our Marketing for TTRPG Creators Series

Webinar sign up: https://docs.google.com/forms/d/e/1FAIpQLScjBv3TgGVtqTdIfU3az6Izhw-p0_QlIf_Z5fW2iYBIWEw7zw/viewform

Zack from Applewhite Games returns to the show to discuss the value of 'the person behind the logo' and how everything you do affects your reputation.

03:08 - How Branding Differs from Marketing
10:42 - The Silver Bullet of Good Branding
18:53 - You the Brand Versus You the Person
32:10 - Fear of Failure
38:48 - The Logo Game
46:48 - Etymology

Find Zack on:

Twitter: https://twitter.com/ApplewhiteGames
Applewhite games: https://linktr.ee/ApplewhiteGames

Find Thinking Critically online: https://www.thinkingcritically.co.uk

References:

Part 1: 'Marketing' episode of Thinking Critically
Part 2: 'Kickstarter' episode of Thinking Critically
Hawkmir on Twitter

Patrons:

Joe from The Fourth Leg @jcd0818: https://anchor.fm/james-h-anderson
Optional Rule @optionalrule: https://www.optionalrule.com/
Matthew Perkins @mperkinsDM: https://www.matthewperkins.net/
Matt Street @mpstreet88: https://www.virtualtimehustle.com/

Intro Music: 'Local Forecast' by Kevin MacLeod

Intermission Music: 'Chill' by Kevin MacLeod

Outro Music: 'Local Forecast - Elevator' by Kevin MacLeod