The Power of Storytelling

ThinkEnergy

English - May 25, 2020 08:00 - 38 minutes - 35.4 MB - ★★★★★ - 1 rating
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Once upon a time…We all recognize these four little words, don’t we? It means a story is about to begin. Storytelling is one of the most powerful means that leaders and brands have to influence, teach, connect and inspire.
The energy sector is often misunderstood. Could it be that we are not using effective storytelling techniques to connect customers to our work, our purpose and our people? As energy sector communicators, how can we improve our storytelling? Founder and CEO of See Change Institute, Dr. Beth Karlin, joins us to explain the key components of good stories and why they can form lasting connections.