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Rising Above the Social Media Noise
ThinkEnergy
English - January 06, 2020 06:00 - 18 minutes - 16.7 MB - ★★★★★ - 1 ratingTechnology electricity communications emerging energy energysector innovations technologies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Power of Social Media
Next Episode: Women in Power
In the competitive and cluttered world of social media, how can an organization aim to hold their audience’s attention for more than the average attention span of eight seconds?
In this episode, Cynthia Dyson, Director of Marketing Communications and Brand Strategy at BC Hydro, shares her team’s unique strategies for rising above the social media noise, including: establishing content themes, channel differentiation, and analyzing performance. Among the most successful ongoing strategies she describes has been hiring a spokesperson – Dave – as a storyteller for the brand across each of BC Hydro’s social channels.