Why Your Sales Staff Need to Be Online
Think Retail
English - September 15, 2020 16:22 - 28 minutes - 46.3 MB - ★★★ - 1 ratingDesign Arts Business Marketing think retail think blink retail experiences future proofed design retail business podcast about the future design podcast retail podcast reinventing retail sld Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As disruption from the pandemic rises and falls in waves around the globe, retail brands are pivoting their business to try and make up for related sales losses. Many brands were in good shape to manage this with robust digital and omnichannel ecosystems already in place. Many luxury brands, however, were not as well prepared. Heavily reliant on an in-store, really personal customer experience model, luxury brands in North America are now scrambling. A drastically changed in-store experience, the loss of tourists from Asia, and inexperience in the digital realm are some of the key challenges they’re facing.
Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online.
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