The Future of E-Commerce for CPG Brands
Think Retail
English - October 20, 2021 14:42 - 22 minutes - 36.7 MB - ★★★ - 1 ratingDesign Arts Business Marketing think retail think blink retail experiences future proofed design retail business podcast about the future design podcast retail podcast reinventing retail sld Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Even though grocery stores remained open during lockdown, many people chose to do their grocery shopping online to avoid exposure to COVID. In fact, in SLD’s recent study on e-commerce for CPG brands, 69 percent of respondents said they shopped more online for groceries during the pandemic. For CPG brands, this news is not generally received with enthusiasm. The online shopping experience is extremely different from a shop in the store and options, such as saving your previous purchase list for reorder can make it harder for brands to be noticed. Some CPG brands are wading into the waters of direct-to-consumer platforms but with mixed success.
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