How Sports Teams Create a Sense of Belonging
Think Retail
English - July 24, 2020 16:07 - 17 minutes - 30.1 MB - ★★★ - 1 ratingDesign Arts Business Marketing think retail think blink retail experiences future proofed design retail business podcast about the future design podcast retail podcast reinventing retail sld Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For sports teams, the brand is everything, it’s massive. Fan behavior in which individuals feel their own self-identity is intertwined with a team, even to the extent that the team’s performance is felt on a deeply personal level, has been widely studied by psychologists and academics and has driven sales of billions of dollars of merchandise around the world. But relying on diehard fans for sales is limiting.
Today, we’re talking to professional sports team brand expert, Anthony Partipilo, the Chief Brand Officer for the Saskatchewan Roughriders, about why sports teams need to reach beyond their inner circle of fandom to new kind of fan and how the Roughriders are doing just that.
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