Think Like a Producer
56 episodes - English - Latest episode: 5 months ago - ★★★★★ - 14 ratingsEver wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer. Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.
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Episodes
Our Updates from 2023
November 22, 2023 12:00 - 1 hour - 55.5 MBWe missed recording a season of Think Like a Producer in 2023 so instead we recorded a bonus episode covering our updates from the year, what we've learned, and what we're exploring in 2024 as media and podcast producers. Looking for pro support to build your podcast? Find out more ways to work with us! https://worthfullmedia.com/services
Welcome to Season 3 of Think Like a Producer!
January 27, 2023 11:00 - 3 minutes - 3.24 MBThis season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full trailer on YouTube to see everything we are talking about >> https://youtu.be/wLJncG6mGQw
The Optimal Setup for an Interview-Style Podcast
January 23, 2023 11:00 - 22 minutes - 20.5 MBIt's our final episode of Season 3 on the show and we're wrapping it with a tutorial on how to do something we are well-known for: filming an interview-style podcast. We have literally made hundreds of these kinds of episodes for clients, so we wanted to share our best tips for setting up a set, prepping your guest and crew, and capturing a conversation in its best form for your show. This season of the show is all about using a studio and a crew to film your show and make it look its best!...
Lighting Tips for Video Recording Your Show
January 12, 2023 11:00 - 10 minutes - 9.39 MBWhen it comes to video recording your show, don't sleep on the lighting. You probably already know this, especially if you've seen plenty of bad lighting in videos on YouTube, but you may not know the basics of getting good lighting, at home or in a studio. We're showing you some simple tips for upleveling your lighting, with the example of how we light our clients in the studio to see a case study. This season of the show is all about using a studio and a crew to film your show and make it...
Getting Good Audio
January 05, 2023 11:00 - 20 minutes - 18.7 MB“Choose the focus of the media you're about to create: Do I want this to be audio-first or video-first?” One of the most important things to get right when filming your show, at home or in a studio, is the audio. It's easy to get excited about nice cameras and lights and sets, but if you don't pay attention to your audio quality, your episodes will fall flat. That's why we are showing you 2 solid ways to consistently capture good audio for your show, and what to think through as you decide ...
How to Successfully Plan for a Video Shoot
December 22, 2022 11:00 - 19 minutes - 17.9 MB“Crew and talent are just different types of people to work with.” As we say in this episode, there's no way to know all of the things you need to plan for and prepare for as a producer of a video shoot until you've done it. However, we do want to help you speed up the learning curve as much as possible, so this episode covers the main pitfalls of first time video creators (especially in podcasting) and how to avoid them. We talk to our friends Heather and Cally, co-hosts and producers of m...
What to Do With All Your Video Content
December 15, 2022 11:00 - 13 minutes - 12.9 MBOne of the most common, and most avoidable, issues we see podcasters and YouTubers make is that they record lots of great content and then it . . . never sees the light of day. It's so easy to get excited about a video shoot and when it's over, assume you are done. But the real work happens in what we call post-production -- the project management, editing, and strategy that actually gets your videos out into the world in a timely manner looking their best. This is something we both do profe...
The Value of a Full Production
December 08, 2022 11:00 - 18 minutes - 16.7 MB“It ups the level of creativity, it ups the level of planning, of getting things done when you have other people on your team.” This season of the show is all about using a studio and a crew to film your show and make it look its best! That means that we filmed the whole season in Christine’s new studio in Salt Lake City, Worthfull Studios! We invite you to watch the full episode on YouTube to see everything we are talking about >> https://youtu.be/-xm0Gyx-xJI Links mentioned: Worth...
Understanding Your Podcast's Performance
December 23, 2021 11:00 - 20 minutes - 18.8 MB“Sizes of social media followings do not reflect the success of your podcast.” Topics covered: (1:44) The big things to understand about your audio podcast’s performance (11:01) The growth scale of podcasts (13:30) The big things to understand about your YouTube podcast’s performance Links mentioned: EP 28 How to Measure Your Podcast Results TubeBuddy Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Picking Your Marketing Social Platforms
December 16, 2021 11:00 - 18 minutes - 17.1 MB“Where you are putting your effort is where your numbers are going to come from.” Topics covered: (1:10) The importance of sticking with what you are good at (5:00) How to pick the platforms that market your show the best (15:40) Tips for managing your energy and time with marketing your show Links mentioned: EP 8 Audio v. Video Podcasts Get your podcast on Facebook Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Marketing with Earned, Owned, and Paid Media
December 09, 2021 11:00 - 17 minutes - 15.9 MB“Earned would be time, owned would be resources and paid would be money.” Topics covered: (1:00) What earned media is and how to get it (4:36) What owned media is and how to get it (8:25) What paid media is and how to get it Links mentioned: Podcorn Spotify Audience Network Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Using Collaborations to Make Content That People Want to Share
December 02, 2021 11:00 - 23 minutes - 21.3 MB“We hope you use collaborations to elevate what you’re doing to another level in your industry.” Topics covered: (0:56) How independent podcast hosts collaborate on limited series (3:55) Using crossover episodes to co-promote your show (7:25) The benefit of featuring a trending guest outside of your usual circle (11:40) How to invite people to collaborate with you (17:25) Sharing your platform as a publication available for big announcements Links mentioned: Duped: The Dark Side of O...
Pros and Cons of Multiple YouTube Channels
November 25, 2021 11:00 - 14 minutes - 13.5 MB“Algorithms are not meant to stop you from growing. Algorithms are meant to learn how people are reacting.” Topics covered: (0:35) The problem with mixing short and long videos on your YouTube channel (3:30) How to choose a video format to start your channel with (4:10) What to consider when turning on ads on your channel (5:09) The benefits of separating your YouTube channels (10:01) The value of checking your analytics weekly Links mentioned: Looking for pro support to build your p...
Understanding Your Budget and Getting an ROI
November 18, 2021 11:00 - 22 minutes - 20.9 MB“Without commitment, you’ll never start. But more importantly, without consistency you’ll never finish.” - Denzel Washington Topics covered: (1:30) Budget options starting at DIY and going up to in-house team production (3:40) How to estimate a budget based on your desired return on investment (6:08) How to practice a sustainable output of resources (10:15) How to manage your podcast’s budget Links mentioned: Worthfull Media Resources Page Squadcast Looking for pro support to build ...
Producer v. Host (How to Choose Your Role)
November 11, 2021 11:00 - 14 minutes - 13.7 MB“A key piece of running a successful production for the long haul is getting people in the right roles.” Topics covered: (0:20) Busting the myth that you need to be the host and producer of your show (1:30) How producers need to think (4:05) How hosts need to think (7:20) How to find a producer to delegate to Links mentioned: Inside Trader Joe’s podcast Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Tips for Writing Great Episode Scripts
November 04, 2021 10:00 - 17 minutes - 16.4 MB“You kind of rewrite throughout the process.” Topics covered: (1:00) When scripting an episode is valuable (7:50) When scripting an episode is not valuable (10:45) Pros and cons around scripting episodes for video Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
How to Build an In-House Production Team
October 28, 2021 10:00 - 17 minutes - 16.1 MB“The efficiency level of an in-house team is unmatched.” Topics covered: (2:30) The benefits of having an in-house production team (6:50) How having an in-house production helps your team grow (8:35) The challenges of having an in-house production team Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Need-to-Knows Before Hiring a Film Crew
October 21, 2021 10:00 - 19 minutes - 17.8 MB“This is an emerging field. Traditional film and TV is starting to morph into the creator economy.” Topics covered: (2:15) The main positions to consider hiring for (5:30) Ballpark budgets to keep in mind (13:15) What to consider about hiring an audio crew Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Understanding Private Feeds and YouTube Premium
October 14, 2021 10:00 - 21 minutes - 19.9 MB“The big perk of having a premium podcast is that you can have access to your audience’s name and email address.” Topics covered: (1:20) What a private or premium podcast is and how to use it (9:40) What YouTube premium is about how to use it Links mentioned: Hello Audio Supporting Cast Supercast Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Ways to Use Podcasting and YouTube Besides Long-Form Shows
October 07, 2021 10:00 - 14 minutes - 13.4 MB“You don’t have to feel that pressure of posting your full podcast on YouTube.” Topics covered: (0:54) How to make YouTube shorts that are unique to you (5:30) Ways to use podcasting in non-traditional formats (8:13) How to use private podcasts to cater to your core audience Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Content Strategy That Reveals Your Expertise
September 30, 2021 10:00 - 14 minutes - 13.8 MB“YouTube rewards you when you’re finding that niche audience, when you’re bringing people in who know exactly what they’re looking for.” Topics covered: (1:20) Choose content that plays to your strengths (4:14) Figure out what you want to be hired to do (6:48) How to create videos that make a great YouTube channel (9:40) Why focusing on a niche is so helpful when you start a podcast Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Ti...
Choosing Your Ideal Show Format
September 23, 2021 10:00 - 21 minutes - 19.4 MB“What allows you, in the most efficient and clear way possible, to share your expertise in a way that makes people keep coming back for more?” Topics covered: (1:50) How to format your audio podcast to make it binge-able (9:45) How to optimally format your video podcast Links mentioned: EP 31 Playing to Your Strengths EP 8 Audio v. Video Podcasts: What You Need to Know Inside Trader Joes podcast Rich Roll EP 24 The Elements of a Podcast Episode Looking for pro support to build your...
Playing to Your Strengths
September 16, 2021 10:00 - 14 minutes - 13.3 MB“The quickest road to burnout is to copy someone else’s zone of genius when it’s not yours.” Topics covered: (0:57) How to play to your strengths on video (6:00) How to play to your strengths on audio Links mentioned: Looking for pro support to build your podcast? Find out more ways to work with us! Tiff Tyler Christine Baird
Welcome to Season 2!
September 09, 2021 10:00 - 2 minutes - 2.19 MBWelcome to Season 2 of the show! This season is all about how to create media that attracts your dream customers to you. We'll be dropping new episodes every Thursday starting 9/16/21. Subscribe on your favorite podcast app and on our YouTube channel! For more about the show and to see full show notes of past episodes, visit https://worthfullmedia.com/tlap
Join Us for Podcast Beginner's Summer Bootcamp!
June 03, 2021 10:00 - 11 minutes - 10.8 MBReady to start your podcast but doing it yourself? Wondering how to choose the best equipment and services? Wanting to do it right without overwhelming yourself? Introducing . . . Create Your Own Podcast: Beginner’s Bootcamp! This 6-week bootcamp was built for you. Christine and Tiff will guide you and a group of beginners through six weeks of ideation, prep, recording, and setup to get you going at a semi-pro level. By the end of the bootcamp, you will have your show setup, recorded, and ...
3 Questions to Get Clear on How a Podcast Fits Into Your Business
May 13, 2021 10:00 - 19 minutes - 17.8 MB“We’re not just selling to sell." Topics covered: (1:02) How much time can you invest in the creation of a podcast? (3:30) What is your budget? (8:05) What is the return on investment that matters to you? (14:40) How to get a free 15 min call with Tiff and Christine Links mentioned: Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
How to Plan an Awesome Podcast Launch
May 06, 2021 10:00 - 22 minutes - 20.5 MB“No one is going to know that you launched a podcast besides the people you tell.” Topics covered: (2:01) Get your audience excited before you’re launching your show (7:11) Put your best foot forward (13:35) How to effectively leverage your current audience to be a street team Links mentioned: EP 5 The 5 Steps to Launching Your Podcast Gabby Bernstein Austin Kleon EP 28 How to Measure Your Results Podpage Pod.Link Tiff Tyler Christine Baird Looking for pro support to build your...
How to Measure Your Podcast Results
April 29, 2021 10:00 - 26 minutes - 24.7 MB“There is a difference between being attached to and being informed about your results.” Topics covered: (4:25) The difference between being attached versus informed (12:40) How to detach from your results in a healthy way (15:45) How to measure your results on YouTube (20:40) The difference between wanting to be an influencer and being committed to being one Links mentioned: TubeBuddy Sophia Amoruso’s #GIRLBOSS Acast Tiff Tyler Christine Baird Looking for pro support to build yo...
Should I Have Podcast Merchandise?
April 22, 2021 10:00 - 22 minutes - 20.6 MB“You empower your audience to become your brand ambassador. Make sure you feel comfortable offering merchandise anyone can buy.” Topics covered: (0:45) Types of merchandise you could make (4:00) Cons of having merchandise for your show (8:05) Pros of selling merchandise at live events (13:25) How to share merchandise with your podcast guests (16:15) Cons of live events as merchandise Links mentioned: Anna Farris’ Unqualified podcast The School of Greatness podcast John Ruhlin Tiff...
The Myth of Doing It All Yourself
April 15, 2021 10:00 - 17 minutes - 16.6 MB“The missing factor really could be just having someone else.” Topics covered: (1:10) How to tap into the massive power of having a team (5:25) What to do if you aren’t ready to hire someone (9:45) How to get accountability for your project Links mentioned: The Social Dilemma Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
How Podcasters Master Content Marketing
April 08, 2021 10:00 - 14 minutes - 13.6 MB“What is my content begging to become?” Topics covered: (1:35) How to share your podcast on multiple platforms (8:56) How master marketers do this (12:16) Where to learn more about content marketing Links mentioned: Gary Vaynerchuk Brendon Burchard Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
The Elements of a Podcast Episode
April 01, 2021 10:00 - 24 minutes - 22.9 MB“Stick to a particular lane and make content for that lane.” Topics covered: (1:25) Bumper (4:46) Intro (6:30) Pre-roll ads (8:15) Main content and mid-roll ads (9:57) Outro (11:40) Post-roll ads (13:35) The elements of video podcasts (18:20) How to put together a trailer for video and audio Links mentioned: Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
How Should I Format My Podcast?
March 25, 2021 10:00 - 20 minutes - 19.1 MB“Take note of the shows that you love listening to again and again.” Topics covered: (0:55) How to decide on the length of your episodes (3:53) Why interviews aren’t always the best format for podcasts (10:11) How to use the power of a seasonal show (16:15) Be your own listener avatar Links mentioned: Worthfull Project podcast Renegade: Born In the USA podcast Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
Reasons to Make the Show YOU Want
March 18, 2021 10:00 - 24 minutes - 22.2 MB“You will never be as good at being like them as you are at being like yourself.” Topics covered: (0:30) Why not to be discouraged from starting a podcast (1:45) How your unique way of podcasting will lead to its success (8:22) What it takes to make money from a YouTube channel or podcast sponsorships (14:43) How to adopt a “create before you consume” mentality Links mentioned: Rob Bell’s podcast Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out mor...
Tips for Outsourcing Your Podcast Production
March 11, 2021 11:00 - 21 minutes - 20 MB“The ideal solution in my mind is to always bring people in and have them trained and then have that skill set in house.” Topics covered: (0:55) How to outsource audio production (9:08) How to outsource video production (15:30) How to outsource other parts of production Links mentioned: Fiverr Upwork Podigy Podblade Christine’s DIY podcast course Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
5 Steps After You Launch Your Podcast
March 04, 2021 11:00 - 22 minutes - 20.5 MB“What is way more valuable than our ideas is the feedback we are getting from the people who are actually listening.” Topics covered: (0:30) Step #1: Engage with your audience on social platforms (1:45) Step #2: Go on a podcast tour (9:14) Step #3: Re-share fan love from a place of gratitude (11:45) Step #4: Look at your analytics to gauge popular content (13:59) Step #5: Keep going Links mentioned: Eat That Frog! Tiff Tyler Christine Baird Looking for pro support to build your po...
Understand the Value of Your Voice
February 25, 2021 11:00 - 21 minutes - 19.7 MB“There really is a power to hearing people’s voice and letting it sink in.” Topics covered: (2:45) How to use your voice on apps to build your brand (8:01) Examples of influencers using their voice on apps (17:40) How the art of storytelling takes time to develop Links mentioned: Clubhouse Summit of Greatness Sarah Blondin Tony Hawk Ray Lewis Affirmations How to Get Your Point Across in 30 Seconds or Less Tiff Tyler Christine Baird Looking for pro support to build your podcast?...
5 Tips to Be a Rockstar Host
February 18, 2021 11:00 - 19 minutes - 18.1 MB“It’s very powerful to ask the guest how you can support them.” Topics covered: (1:10) Listen more than you talk (2:35) Add a value-based question immediately (5:13) Do your research (7:34) Prepare your guest (13:08) Offer support post-interview Links mentioned: Lewis Howes Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
What Is “Good” Content?
February 11, 2021 11:00 - 14 minutes - 13.2 MB“Entertainment can be impactful too.” Topics covered: (0:55) The importance of expecting audience questions before they come (3:14) How to present content in a digestible and relative format (4:40) Why you can’t skip the practice phase (5:49) Why it’s okay to take ideas from others (7:50) How to be conscious about the content you are creating Links mentioned: Steal Like an Artist by Austin Kleon Chase Jarvis Jessica Yellin Tiff Tyler Christine Baird Looking for pro support to bu...
The Best Project Management Tools to Run Your Show
February 04, 2021 11:00 - 23 minutes - 21.4 MB“These are the things that help us save time, save energy, and save some money.” Topics covered: (4:15) Christine’s favorite project management tool (7:02) Tiff’s favorite video editing management tool (10:31) Favorite file management and storage tools Links mentioned: Asana Carey and Demir Bentley, productivity coaches Frame.io Dropbox Adobe Creative Suite Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
Why Podcasts Die
January 28, 2021 11:00 - 16 minutes - 15.2 MB"Over the long haul, who are you serving and how is this bringing you joy?" Topics covered: (1:30) Reason #1: Lack of clear vision (5:09) Reason #2: Comparison to other audience sizes (9:17) Reason #3: Underestimating the monetization process Links mentioned: Fleabag show Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
Top 3 Misconceptions About Starting a Podcast
January 21, 2021 11:00 - 20 minutes - 19 MB“These are misconceptions that you can avoid if you just educate yourself and invest in some planning and resources.” Topics covered: (1:03) Misconception #1: Underestimating time, money, and resources (6:15) Misconception #2: Audience growth over time (11:04) Misconception #3: How quickly podcasts can monetize Links mentioned: Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
How to Create Multiple Pieces of Content from One Recording
January 14, 2021 11:00 - 22 minutes - 20.7 MB“Everyone’s dancing on TikTok right now whereas a few years ago everyone was dancing on Vine.” Topics covered: (3:04) How to schedule your recording time for max benefit (9:03) How to repurpose long-form content for social media (17:20) How many pieces of content you can get out of a single recording Links mentioned: Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
Setting Non-Negotiables for 2021
January 07, 2021 11:00 - 26 minutes - 24 MB“You can’t really buy the book for anything. Everything is very personal to you.” Topics covered: (1:35) Tiff’s favorite tools for setting boundaries (6:30) Christine’s favorite tools for setting boundaries (12:05) Christine’s non-negotiables for 2021 (14:00) Tiff’s non-negotiables for 2021 Links mentioned: Sandra Chuma James Clear Atomic Habits The Power of Habit EP 11 How to Build a Production Team for Your Podcast Human Design James Lawrence Dr. Nicole LePera Tiff Tyler Ch...
How to Build a Production Team for Your Podcast
December 31, 2020 11:00 - 29 minutes - 27.4 MB“Some people don’t feel acknowledged for all the roles they are filling by having their own podcast.” Topics covered: (1:56) The creative vision roles: host, producer, talent booker (5:05) The audio roles: audio engineer, audio editor (7:37) The video roles: shooter, video editor, post production coordinator (12:31) The marketing roles: social media marketer, copywriter, designer, YouTube manager (19:01) Who to hire first Links mentioned: Jasmine Star Social Curator program Tiff Ty...
Take the Work Out of Worthiness
December 24, 2020 11:00 - 27 minutes - 25.2 MB“The best kind of content comes from people who are really owning their worth, totally separate from their work.” Topics covered: (1:30) Christine’s story of taking the work out of her worth (10:00) Tiff’s story of taking the work out of her worth (17:26) How to take your work out of your worth Links mentioned: Future Self Journal from Dr. Nicole LePera Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
What It’s Like to Be In the Studio
December 17, 2020 11:00 - 24 minutes - 22.4 MB“I am a huge fan of learning from other people.” Topics covered: (3:20) What Christine learned from being in the studio (7:28) What Tiff learned from being in the studio (14:41) Top tips for creating a great experience in your studio Links mentioned: Jason Silva Esther Perel Ray Lewis Leslie Odom Jr. Blindspotting Tony Hawk Lewis Howes Rich Roll Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
Audio v. Video Podcasts: What You Need to Know
December 10, 2020 11:00 - 36 minutes - 33.3 MB“I like video because you can see personality.” Topics covered: (1:24) The pros of doing an audio-only podcast (11:07) The pros of doing a video podcast (19:12) The cons of doing an audio-only podcast (26:20) The cons of doing a video podcast (32:05) A note of encouragement about the workload of podcasting Links mentioned: Memory Palace podcast The Allusionist podcast Rich Roll Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work w...
How to Build Your Network in a New City
December 03, 2020 11:00 - 22 minutes - 20.6 MB“It’s not a network. It’s relationships.” Topics covered: (1:03) How Tiff built her network after moving from Fort Lauderdale to LA (7:15) How Christine built her network after moving from LA to Salt Lake City (15:30) The billion dollar tip we learned from Jesse Itzler Links mentioned: Jesse Itzler Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!
You Deserve a Break
November 26, 2020 11:00 - 27 minutes - 25.1 MB“Seasons, seasons, seasons." Topics covered: (1:45) How to feel good about taking a break when you are focused on a project (6:48) Tips for setting yourself up to take a stress-free break (15:30) How to optimize your schedule and mindset to fit how you work (20:00) Why this is so important Links mentioned: Tiff Tyler Christine Baird Looking for pro support to build your podcast? Find out more ways to work with us!