Quick Thinks: How to Use Storytelling to Be a Better Founder
Think Fast, Talk Smart: Communication Techniques
English - December 14, 2021 01:24 - 6 minutes - 6.22 MBCareers Business Management career growth career career skills influence leadership improv communication communicating public speaking Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios in this “Quick Thinks” episode. Zenios is the director of the Center for Entrepreneurial Studies and heads Startup Garage, a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.”
Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.
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