49. Make Numbers Count: How to Communicate Data Effectively
Think Fast, Talk Smart: Communication Techniques
English - January 18, 2022 20:00 - 17 minutes - 15.6 MBCareers Business Management career growth career career skills influence leadership improv communication communicating public speaking Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”
Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“
Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.
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