Think: Business Futures artwork

App Goals

Think: Business Futures

English - September 27, 2022 10:00 - 29 minutes - ★★★★ - 1 rating
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Goal enabling technology is the integration of goal setting into tech-based products and services. Things like step-counts, savings targets and fitness goals all have a general benefit to app users and tech companies, however the specifics of how to optimise goals in apps is not well-known. This episode we explore new research and modelling around the most effective ways to utilise goal enabling technology.
Guest: Jake An, UTS Business School lecturer

Goal enabling technology is the integration of goal setting into tech-based products and services. Things like step-counts, savings targets and fitness goals all have a general benefit to app users and tech companies, however the specifics of how to optimise goals in apps is not well-known. This episode we explore new research and modelling around the most effective ways to utilise goal enabling technology.

Guest: Jake An, UTS Business School lecturer