Private White V.C. owner, James Eden

During the height of the Covid pandemic, Private White V.C. owner James Eden won a government contract to supply PPE for the NHS, turning part of the brand’s Manchester factory in to a working production line to help the cause. The additional specialist equipment that had to be brought in has since been repurposed, and is now making an-ever growing jersey collection, adding to the company’s excellent made in Manchester outerwear. 

The brand’s popular factory visits are also now fully back on for those who like to see how it’s all made before making a purchase in the on-site shop. We catch up with Eden to tell us all about it, as well as a new T-shirt collaboration with popular Manchester United fanzine United We Stand.