Joanna Jensen, Founder, Childs Farm

Joanna Jensen is the Founder of Childs Farm, a natural and eco-friendly skincare and haircare brand designed for babies and children. 
 
Childs Farm was first launched as a solution to the sensitive and eczema prone skin of Joanna’s daughters. 
 
Today, the brand’s growing range of products are available online and in-store at a number of major retailers including Boots, Waitrose, and Amazon. 
 
Joanna, speaks to Sophie Smith, Senior News & Features Writer at the TheIndustry.beauty, about the inspiration behind the brand, its journey to achieving B Corp certification, how Childs Farm’s product range has developed over the years, and what it’s been like since PZ Cussons acquired the brand last year.

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