Episode #059: What are Functional Foods and How Can They Help Us with Adam Southam

Adam Southam is a broad-based strategic thinker with more than 30 years of leadership, innovation, strategy, invention, business start-up, branding, and marketing excellence. He has conceived several patented and patent-pending inventions related to health, fitness, functional and preventative medicine, broadcast media, e-commerce, and distribution channel management. 

In this episode, Adam talks about My Formulary and his quest to help humanity in the field of health sciences and nutrition. 

“Functional food is, by definition, is food that does more than mere nutrition.”
- Adam Southam 

Time Stamps

02:35 -  Adam shares what MyFormulary is about and what it does 

04:29 -  What inspired him to start My Formulary

10:15 -  His experience of getting tested for sensitivity to fast carbs 

13:17 - How to use the My Formulary tool in the assessment process of testing for different illnesses

18:47 - Adam's recommendation on how to select food that's best for you

26:04 -  How can businesses start to create better products without sacrificing making money

29:43 -  The benefits of eating functional foods

36:14 -  Testimonials from people using My Formulary platform and the benefits they got

39:44 -  How his previous experiences contributed to what he is today

42:10 -  Integrating work and life balance as an entrepreneur

51:00 - What wellness is for Adam Southam: "Wellness is a culmination of all of these things. Kindness, gratitude, mindfulness, having a healthy body, working on that healthy body."

Key Takeaways

“Like many things in life, there’s nothing that you get to do and ignore. We work on our minds, and you’ve got to do it every day. And you know the saying, use it or lose it. So as we get older, if we don’t use our minds, we lose it.” - Adam Southam 

“Like many things in life, there’s nothing that you get to do and ignore. We work on our minds, and you’ve got to do it every day. And you know the saying, use it or lose it. So as we get older, if we don’t use our minds, we lose them.”- Adam Southam 

People and Resources

Slay The Giant: The Power of Prevention in Defeating Heart Disease by Elizabeth Klodas, MD, FACC

Eat Yourself Slim: The World's Best Method to Lose Weight and Stay Slim by Michel Montignac

Mary Jo Kreitzer, Ph.D., RN, FAAN - Director, Center for Spirituality and Healing at the University of Minnesota

David M. Eisenberg, MD - Director of culinary nutrition and adjunct associate professor of nutrition at the Harvard T. H. Chan School of Public Health 

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