20VC: Why It Is All Still About User Growth and How To Address Retention For A Consumer Social App with Mike Mignano, Co-Founder & CEO @ Anchor

Mike
Mignano is the Co-Founder & CEO @ Anchor, the app that
allows you to share and engage with your network via audio,
essentially radio for the people. Prior to founding Anchor, Mike
was Head of Product @ Aviary, prior to it's acquisition by Adobe.
Anchor was one of the hottest products at SXSW this year and has
received funding from our good friends at Homebrew, SV Angel, Betaworks, Eniac
Ventures, Scott Belsky and many more.
 
In Today's Episode You
Will Learn:

1.) How did Mike come to found one of
the hottest new audio startups, Anchor?

2.) Why have we seen such a
renaissance of podcast listening? Will this continue in the long
term future and if so, what will drive the long term future
growth?

3.) How did Mike use the beta testing
phase to learn and iterate on customer behaviour? Following this,
how did he implement this feedback to create a community that could
be harnessed on launch?

4.) When examining alongside Sarah
Tavel's hierarchy of engagement, how does Mike address retention
and the creation of virtuous loops within Anchor?

5.) How does Mike fundamentally
attempt to menthes Anchor? At what level of growth can the cash
taps be turned on? How can Anchor be made to be revenue generating
for both the platform and content creators?

Items Mentioned In Today's Episode:

Mike's Fave Blog: The Skimm

Mike's Fave Book: Cat's Cradle

Sarah Tavel's Hierarchy of Engagement
Jakob Nielsen UX Designer
 
As always you can follow The
Twenty Minute VC, Harry and Mike on Twitter here!
If you would like to see a more colourful side to Harry with
many a mojito session, you can follow him on Instagram here!
 
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