TMBA 691: Making Things Incredibly Difficult and Pointlessly Complicated
Tropical MBA: Entrepreneurship & Founder Lifestyle
English - March 02, 2023 13:00 - 36 minutes - 85 MB - ★★★★★ - 435 ratingsEntrepreneurship Business Management entrepreneurship million business founder founders business owner operator profits ecommerce cash flow Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
TMBA has followed Tommy Griffith’s story for nearly a decade, watching his ‘dorky’ side-hustle teaching weekend SEO classes evolve into ClickMinded, a substantial online education portfolio.
On today’s show Tommy talks to Dan about how ClickMinded has evolved further, with the help of a new CEO, to a white label documentation provider which turned over $2.3M last year. And he reflects on why he seems to have taken almost every ‘incredibly difficult and complicated option’ to get to where ClickMinded is today:
“I think it was arrogance. We had this idea that we were an Ed tech company, that we were creating these online courses. I think there was also some sunk cost fallacy going on. I mean, we had 85 hours of HD videos, seven instructors, and some universities were using our courses … The product was great, we were super proud of it, and it took a lot of work to do. So the fact that people were saying, ‘Actually, can I just pay for all of these Google Docs’. It was a little hard to face that music.”
TMBA has followed Tommy Griffith’s story for nearly a decade, watching his ‘dorky’ side-hustle teaching weekend SEO classes evolve into ClickMinded, a substantial online education portfolio.
On today’s show Tommy talks to Dan about how ClickMinded has evolved further, with the help of a new CEO, to a white label documentation provider which turned over $2.3M last year. And he reflects on why he seems to have taken almost every ‘incredibly difficult and complicated option’ to get to where ClickMinded is today:
“I think it was arrogance. We had this idea that we were an Ed tech company, that we were creating these online courses. I think there was also some sunk cost fallacy going on. I mean, we had 85 hours of HD videos, seven instructors, and some universities were using our courses … The product was great, we were super proud of it, and it took a lot of work to do. So the fact that people were saying, ‘Actually, can I just pay for all of these Google Docs’. It was a little hard to face that music.”