11. Private Labeling 101: How to Make More $, Inspire Your Audience, Cultivate Trust + Create Loyalty Within Your Brand + Spa.
The Treatment Room
English - January 12, 2021 14:00 - 39 minutes - 36.7 MB - ★★★★★ - 387 ratingsFashion & Beauty Arts Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Hi Roomies, in this episode we are talking about private labeling in esthetics and skincare!
If you are interested in:
creating a skincare line or beauty brand
how to customize and brand a product
how a small spa business can position themselves along major retailers
creating a product to fill a gap in the beauty market or your own spa
harness your social audience + direct them toward your e-commerce brand
leverage your own brand for your virtual consultations
make more $ for yourself by controlling your profit margins
cutting out the middle man in your business and having more control over your products
avoiding price wars/ d=getting undercut by the competition
this episode is for you! I'm discussing the pros and cons of private labeling.
Here are more resources on the topic:
Beneficial ingredients/ manufacturers to work with:
https://www.dermascope.com/game-changers/private-label
The case against private labeling:
https://www.dermascope.com/business/the-case-against-private-label
JoeElle Lee's website, courses + contact:
https://www.joelleskincare.com/
Huge thanks to Podcorn for sponsoring this episode. Explore sponsorship opportunities and start monetizing your podcast by signing up here: https://podcorn.com/podcasters/
Tess' Instagram @myestytessa
Tess' YouTube: Tess Zolly
Tess' TikTok: @myestytessa
Sweet by LiQWYD | https://www.instagram.com/liqwyd
Music promoted by https://www.free-stock-music.com Creative Commons Attribution 3.0
Unported License https://creativecommons.org/licenses/by/3.0/deed.en_US
---
Support this podcast: https://anchor.fm/the-treatment-room/support