TikTok Made Me Buy It - Driving Consumer Consideration Through TikTok Reviews

The Tok Show

English - July 01, 2020 13:04 - 25 minutes - 34.4 MB
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Brand marketeers – don’t write off TikTok simply as a platform for building brand awareness! The #tiktokreviews hashtag has had 3.4 billion views globally, showing there is a huge appetite for product and brand discovery on the platform.

We’re joined by Charley Bourne, TikTok and YouTube product reviewer, who gives us the lowdown on how brands can achieve more commercially-driven wins on TikTok.