Don’t Stop The Music: How Brands Can Adapt To The Ban On Pop Songs

Verified businesses and organisations are now no longer able to use popular music in their TikTok videos. Concerns around royalties and copyright protection have meant that blue tick brands have now been left with two options; use the ‘Commercial Music Library’ of royalty free sounds or create original sounds. In this episode, we will be exploring the impact of this change for brands and influencers with TikTok star, creative and actress Amber Doig-Thorne.