Forget Viral, Focus on Local with Zach Foust
The Tim Macy Show
English - December 11, 2023 01:16 - 42 minutes - 47.6 MB - ★★★★★ - 14 ratingsCareers Business exprealty realestate realestateagents Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Join us as we delve with Zach as he shares his insights on creating impactful, relatable content that resonates deeply with the local community, driving real business results.
Zach's unique approach to social media, his strategies for brand awareness, and his perspective on the changing real estate landscape provide invaluable lessons for professionals looking to elevate their game.
The Shift to Local Content (00:02:00): Zach discusses his pivot from generic, entertaining content to local-focused content, significantly impacting his business.
Creating Consumer-Resonating Content (00:05:36): The importance of acknowledging current market difficulties and connecting with consumers' real experiences, rather than presenting an overly optimistic view.
Social Media Strategy and Brand Awareness (00:14:27): Zach highlights the pitfalls of faceless, voiceless content and emphasizes the importance of personal brand presence in social media marketing.
The Power of Google and Online Presence (00:33:31): A discussion on the significance of a cohesive online presence, including social media and Google, for building trust and legitimacy in the real estate business.
Personal Development and Business Strategy (00:40:39): Zach shares his personal approach to mental and physical health, emphasizing the importance of self-care and mindset in achieving business success.