Account Based Marketing 101 with Sudhir Kumar - Director at Origin Growth
The Thrifty Marketer Podcast
English - May 01, 2021 06:10 - 50 minutes - 46.3 MB - ★★★★★ - 4 ratingsMarketing Business marketing entrepreneurship business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth
Topic: Account Based Marketing 101
Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it.
Having been fortunate enough to have worked across a wide variety of B2B and B2C clients from sectors including technology, automotive, utilities, and finance, spanning Europe, USA, Asia, and the UK; Sud is an established professional with a wealth of experience, both agency- and client-side. Over the last 5 years, he’s generated millions of pounds in sales revenue directly from implementing tailored Account-Based Marketing and Social Selling Strategies. Sud’s debut book, Being Human: Marketing & Social Selling in a Digital World will be released in 2021.
Discussion
What is ABM? Why is it critical today? ABM applies only to B2B organizations or it is for everyone. Sudhir's thoughts What are the basic steps in building an effective ABM strategy? What is your top advice for organizations who want to build their ABM strategy? Are there any tools you recommend for a good ABM Strategy? What are the key metrics to focus on while measuring the impact of an ABM strategy?For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ
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