Alex Su is back on the pod! Jay, Tom and Alex cover lots of ground in this episode, including a social media content creation deep dive, how to get started with business development, and Alex shares his thought process on creating great memes...and much more.

Alex Su is back on the pod! Jay, Tom, and Alex cover lots of ground in this episode, including:

Why Alex started a newsletter on Substack

Differences between LinkedIn and Twitter

Business development advice for lawyers

How Alex comes up with ideas for memes

Developing an audience feedback loop


Reading & Resources

Connect with Alex Su on LinkedIn and follow him on Twitter, Instagram and TikTok

Subscribe to Alex’s Substack newsletter Off the Record

Connect with Jay on LinkedIn

Connect with Tom on LinkedIn


Looking for more? Subscribe today!

Listen wherever you cast. And don't forget to rate and review The Thought Leadership Project!






























































Want to be a guest on a future episode?

Share your thoughts directly with our show hosts by emailing Jay Harrington or Tom Nixon.


Hosts of The Thought Leadership Project



























Jay Harrington
































Tom Nixon







Jay Harrington is a lawyer, author, executive coach, and marketing consultant for law firms and lawyers. Tom Nixon has more than 25 years of experience helping experts become thought leaders. Both are prolific content creators whose work has been featured in leading publications in the legal industry.


Introducing a New Membership
Community for Lawyers




























The Thought Leader Collaborative (or the “Lab” as we like to call it) is created for lawyers and those in the professional service industry. Learn how to build your brand, become a thought leader and grow your practice on LinkedIn.



learn more

Twitter Mentions