Nurturing Growth – Idea to Reality
The Third Growth Option with Benno Duenkelsbuehler and Guests
English - March 02, 2023 10:00 - 30 minutes - 21.2 MBBusiness business revenue expansion growth Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Preet Brar, global brand leader in consumer goods and guest on this episode, understands markets and teams. I asked her about changes in the external markets, and how to lead teams internally to bring ideas to reality.
External - new ideas in the market:
3:52 - “There was a lot of cross-category buying… people that were in one category historically, started to experiment with other categories.”
4:50 - “People who were just using brick and mortar retail (now are) trying online…. Wholesalers are trying to go direct to consumers.”
5:46 - “Sustainability, eco-friendly product… nobody took it seriously. But now… it’s not a nice-to-have, but it’s a need-to-have thing for brands now… the consumer is ready to make the change.”
10:50 - about the share economy and re-use, re-furbish, and renting: “Home Decor has an opportunity to do something similar. The consumer is ready… it’s about somebody coming up with a platform…with ease for them to start using it.”
15:12 - “Shopping online is going to get easier and easier, the technology continues to improve. And I think it’s going to be (online vs. brick and mortar shipping) close to 40/60 or 50/50 by the end of this decade.”
Internal - leading teams to bring ideas to reality:
18:05 - “Everybody on your team needs to know what success looks like, and where they’re contributing… it’s taking that vision, creating it bite size, sharing it with your team: This is who we are…what we want to do…that creates an environment of belonging and understanding. And then it builds trust.”
21:05 - “Sometimes you overestimate what you can do in a day, but underestimate what you can do in a year.”
21:48 - “If you’re indispensable, you’re not a leader - how do you make yourself dispensable?” - “Being dispensable is freedom.”
23:30 - “Mentorship goes both ways. We have to coach and be coachable.”
25:03 - “It’s much more important today to have energy flowing between departments, within departments, between the more senior folks and the more junior folks… creating an environment where energy is flowing, whether you’re sitting next to each other or 5,000 miles apart, just talking on a Zoom call.”
26:12 - “As a leader, you want to help people identify their strengths, and kind of see it for themselves, what they’re good at, and build on that.”
26:50 - “I wish I had known decades earlier that I have to embrace my superpowers, and I have to help others embrace their superpowers.”
Always growing.
Benno Duenkelsbuehler
CEO & Chief Sherpa of (re)ALIGN