Dan Herer grew up watching his father’s activism but it wasn’t until his father’s death that he decided to enter the business. He is the founder of the Jack Herer Foundation and Herer Group, where he is conducting research, developing products and producing cannabis. Herer Group is a corporate umbrella overseeing vertically integrated companies in the California cannabis market. The Group manages Herer Distribution, Herer Manufacturing, and Herer Labs & Research. All divisions are based in Santa Cruz, California. 

https://herergroup.com/