It's all about perspective.....

Communication.  It's the backbone for any successful business.  When communication fails, so can a business.  So what's the key?  It's all about perspective!  What you want to say must be congruent with your target audience, or more to the point, understood.  To effectively convey what we are wanting our clientele and consumer base to understand, we must look at our goals from the viewpoint of the target audience.  If we can see how a message will land we can see how to deliver it!

Perspective will also allow you to refocus a lost thought or direction and get back on track.  One of the best things we can do in a problem-solving scenario is to step back and re-approach from a different angle.  We can often find aspects of the problem we never knew existed, thus showing us how to circumvent the issue before it becomes a barrier!